[Hiring] Head of Content @HouR Consulting

Role Description

We are looking for a Head of Content to own content and Public Relations (PR) end to end: the strategy, the voice, the calendar, and the hands-on work of turning the company's market data into stories that buyers, sellers, agents and journalists trust.

• Write and publish content yourself.
• Build AI workflows that let one person move like a full content team.
• Grow the Content and PR function as the company expands into new markets.

What you'll own

• Strategy and story: Build and run a content strategy that gives the company one consistent, credible voice across the app, web, social and media.
• Content you make yourself: Write and produce data-driven market reports, articles, newsletters, white papers and short-form video, using the company's own listing and sold data as the backbone.
• AI in the work, not on the sidelines: Design and run AI workflows for research, drafting, editing, repurposing and distribution, and build the small tools that make them repeatable.
• PR and thought leadership: Turn data and insight into media stories, pitches and expert commentary that build the brand's authority in Canadian real estate.
• Being found: Apply SEO best practices and make sure content is surfaced and cited in both search engines and AI assistants.
• Results you can show: Track what works, cut what doesn't, and report on engagement, reach and brand impact in plain terms.
• A function that compounds: Grow Content and PR over time, manage contractors or agencies as needed, and set the AI-first standards a future team will work by.

Qualifications

• Proven content leadership: 5+ years in content strategy, creation and management, with hands-on PR work alongside it.
• A truly AI-native way of working: Use AI daily and have built something real with it for your content work.
• Judgment about AI: Check facts and numbers, protect accuracy, and know when a human voice matters more than speed.
• Real writing craft: Exceptional writing, editing and storytelling, with a portfolio across formats.
• Data fluency: Comfortable turning market numbers into clear, accurate stories, and using analytics to decide what to do next.
• SEO know-how: Proven results optimizing content for search, and a working understanding of how content shows up in AI-generated answers.
• PR that lands: Have pitched media and landed coverage, ideally data-driven stories.
• Eligibility to work in Canada without sponsorship, based in Canada (the role is fully remote nationwide), with excellent written and spoken English.

Nice to have

• Experience writing about real estate or housing is a bonus.
• Hands-on with no-code or AI-assisted coding tools to build your own dashboards, automations or content tools is preferred.
• Experience building a content or PR function from scratch at a fast-growing company, or established relationships with Canadian media.

Benefits

• Competitive pay and generous time off.
• The chance to lead Content and PR for one of Canada's standout consumer platforms, working directly with the CEO.
• Remote-first across Canada, with a flexible way of working.
• Full health coverage: medical, dental, life, virtual care and travel.
• Real ownership and autonomy inside a lean, founder-led, AI-native team that values continuous learning.