[Hiring] Head of Content @Xapo Bank

Role Description

We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team.

You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo's brand at scale.

Responsibilities

• Own content-driven acquisition metrics
• Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly.
• Run SEO as a measured discipline
• Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them.
• Manage output and consistency at scale
• Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance.
• Lead and develop the content team
• Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type.
• Drive channel-specific engagement
• Own engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general "resonance."
• Report on content performance
• Produce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content's contribution without reconstructing the numbers themselves.
• Partner cross-functionally
• Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails.

Qualifications

• Proven content leadership: 7+ years in content strategy/production, including 3+ years leading a content function (Head of/Director level) in fintech, crypto, or a comparable regulated or high-growth digital business.
• Metric ownership: Demonstrable track record of owning and moving content-driven acquisition and SEO metrics (organic traffic, conversion rate, search ranking), with data to evidence it.
• Full-funnel content production: Hands-on experience producing content across web, social, email, and video, from concept to publication, at production scale.
• SEO expertise: Working command of technical and content SEO, with experience setting and hitting ranking/traffic targets.
• Team leadership: Experience managing and developing a content team against defined output and quality standards, including cross-department collaboration.
• Crypto/fintech fluency: Working understanding of crypto and digital banking subject matter sufficient to produce accurate, credible content without heavy subject-matter dependency on others.

Requirements

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.

Benefits

• Impact Globally, Work Remotely.
• Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
• Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.