[Hiring] Email/SMS Copywriter @Mars Men

Role Description

As our Email/SMS Copywriter, you'll write every word that reaches a customer after the first click. That means the full lifecycle across email and SMS: welcome, abandonment, post-purchase, replenishment, subscription upsell, winback, and cancel-save, plus the weekly campaign calendar to both the prospect list and active subscribers. You'll join a small in-house retention pod alongside a designer and an implementer, writing to segment and to a revenue number.

• Write email and SMS copy across the full lifecycle, including welcome, abandonment, post-purchase, replenishment, subscription upsell, winback, and cancel-save.
• Own the weekly campaign calendar copy, including subject lines, preview text, body, and CTAs, for both prospects and active subscribers.
• Run subject line, offer, and angle tests, forming the hypothesis, writing the variants, reading the result, and rolling winners into the evergreen flows.
• Adapt proven acquisition angles into retention, including our core product mechanism, clinical authority, and founder story, without recycling ad copy verbatim.
• Write to segment, so a 14-day first-time buyer, a six-month subscriber, and a lapsed customer never receive the same message.
• Keep every claim inside our supplement and men's health compliance guardrails, working from the approved claims guide.
• Brief the designer and implementer from the start of a project, so copy, layout, and build move together.

Qualifications

• 3+ years of direct response copywriting for DTC, ecommerce, consumer brands, or agency environments, with meaningful email and SMS in your portfolio.
• Demonstrated subject line and body copy work you can tie to a result, whether open rate, click rate, revenue per recipient, or conversion.
• Ability to write inside a defined brand voice from research documents, rather than defaulting to generic supplement copy.
• Working familiarity with Klaviyo or a comparable ESP, including how flows, segments, and dynamic content behave.
• Strong understanding of consumer psychology and persuasive communication.
• Ability to manage multiple priorities in a fast-paced, remote environment.
• Experience writing for subscription or replenishment businesses, including cancel-save and dunning copy.
• Self-starter who takes ownership, embraces feedback, and thrives in high-growth teams.

Benefits

• Competitive Compensation: We offer a strong salary and benefits package, tailored to attract top talent.
• Remote Work Environment: Our team is remote, offering full flexibility to work from home.
• Autonomy & Ownership: You’ll have the freedom to run your own systems and make real impact.
• Time Off: 15 PTO days per year (prorated), 9 company holidays, plus your birthday off.
• Parental Leave: Generous paid parental leave for growing families.
• Health Benefits: 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents.
• 401(k): Company-sponsored plan with a 2% match through Guideline (elective participation).
• $200 Annual Superpower Membership.
• Growth & Development: We invest in your professional development with ongoing learning opportunities.