[Hiring] Direct Response Copywriter @Paired

Role Description

We're looking for a Direct Response Copywriter to join a fast-growing, profitable DTC brand in the health/wellness space. This is a full-time, performance-driven role focused on writing high-converting landing page copy that turns ad traffic into sales.

You'll work closely with the media buying and creative team to ensure every winning ad has a landing page that speaks the same language — same angle, same hook, same promise — from click to conversion. If you love direct response copy, understand what makes people buy, and want to see your work directly move the needle on ad spend efficiency, this is for you.

Qualifications

• Proven experience in direct response copywriting for DTC, e-commerce, affiliate, or info product offers
• A track record with funnels, VSLs, or landing pages tied to real ad spend
• Comfortable working fast and iterating based on performance data
• Self-starter energy and driven to get results
• Experience writing for supplement or health/wellness offers is a plus

Requirements

• Write and build landing pages for new winning ad angles, ensuring full ad-to-page congruency
• Continuously test and iterate on existing landing pages — headlines, above-the-fold sections, CRO improvements
• Partner with media buyers and the creative team to identify which angles need dedicated pages
• Research the brand, audience, and offer deeply to write copy that converts
• Run ongoing CRO experiments and use data to inform copy decisions

Benefits

• USD Salary
• Performance-based bonus
• Full-time, remote