[Hiring] Digital Media Writer @AAA-The Auto Club Group

Role Description

This position creates, edits and optimizes customer-focused content across ACG products, services and digital experiences. The role develops clear, reusable and channel-appropriate copy for web, email, mobile, social, paid media, lifecycle communications, applications and emerging digital experiences while using approved AI, content management and creative tools responsibly.

• Translates marketing, content, channel and audience strategies into clear, compelling, accurate and on-brand copy across paid, owned and organic experiences while applying editorial, accessibility, legal, compliance, proofreading and fact-checking standards.
• Supports campaign and editorial planning by identifying content themes, audience needs and opportunities for modular, reusable and personalized content.
• Partners with content strategy, design, social, paid media, marketing, product, channel, SEO, analytics, technology, legal and compliance teams to prepare content for activation, optimization and reuse.
• Develops modular content components and variants, including headlines, value propositions, body copy, calls to action, disclosures and metadata, for approved use across audience segments, lifecycle stages, locations, products, channels and formats while maintaining brand consistency and appropriate personalization practices.
• Uses approved AI-enabled tools and workflows to brainstorm, draft, summarize, transform and optimize content; develops reusable prompts and structured guidance, evaluates outputs, verifies claims and applies human editorial judgment and quality criteria before use.
• Uses approved creative tools to adapt copy within templates, develop simple on-brand variations and collaborate with designers under creative governance requirements.
• Creates, updates, tags and manages copy in AEM, DAM, Content Hub, content management systems and related platforms using established metadata, taxonomy, naming, versioning and reuse standards.
• Applies SEO, AEO and GEO principles and uses performance, search, audience and channel insights to improve content clarity, structure, authority, discoverability and customer value and to recommend future content opportunities.
• Monitors evolving content, AI, personalization, search and digital experience practices and recommends practical improvements within ACG governance standards.

Qualifications

• College-level coursework in Communications, Journalism, Marketing, English, Digital Media or a related field, or equivalent experience.
• Three to five years of experience in copywriting, content writing, editing or digital content development for a brand, agency, marketing communications, journalism, public relations or similarly complex team environment.
• Experience researching, fact-checking and developing content for web, email, social, paid media, lifecycle communications and other digital experiences.
• Experience with content management systems or digital workflows, including structured content, metadata, versioning and approvals.
• Experience using AI-enabled writing or productivity tools to support content development, editing, transformation or optimization.

Requirements

• Understanding of digital consumer experiences, customer journeys, content performance and copy optimization.
• Ability to research, synthesize and validate information from credible internal and external sources.
• Ability to apply brand, editorial, accessibility, privacy, legal, compliance and responsible AI standards.
• Strong collaboration with writers, editors, strategists, designers, developers and channel partners.
• Exceptional writing, editing, proofreading and fact-checking skills with strong brand consistency.
• Working knowledge of enterprise productivity, creative and content platforms, including Microsoft 365 Copilot, Adobe Express, Adobe Creative Cloud, AEM, DAM and comparable tools.
• Applied knowledge of prompting, AI output evaluation, source validation, content refinement and responsible AI practices.
• Understanding of modular and structured content principles, taxonomy, metadata, variants, version control and lifecycle management.
• Working knowledge of digital and social channels, publishing workflows and analytics tools.
• Working knowledge of SEO and emerging AEO/GEO practices, including audience intent, information architecture and discoverability.
• Understanding of integrated marketing, financial services, insurance, travel or regulated product review requirements.
• Ability to manage multiple priorities, evolving workflows and deadlines with strong attention to detail.

Benefits

• Medical plans with multiple coverage options, including HSA eligibility.
• Prescription drug coverage.
• Dental and vision benefits.
• Employee Assistance Program (confidential support services).
• Company-paid basic life insurance.
• Optional supplemental life insurance and dependent coverage.
• Short-term and long-term disability coverage.
• Critical illness, accident, and pet insurance options.
• 401(k) plan to support long-term financial goals.
• Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment.
• Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements.
• Paid Holidays: Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day.
• Tuition assistance (up to $5,250 annually; 80% covered by ACG).
• Professional certification support with 100% reimbursement for eligible programs.
• Complimentary AAA membership with roadside assistance and travel discounts.
• Adoption assistance program.