Role Description
We are seeking a talented, strategic, and detail-oriented
Copywriter
to join our client's growing team. The ideal candidate will have a strong understanding of digital marketing and the ability to create clear, engaging, persuasive content that connects with healthcare audiences and supports client growth.
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Write clear, engaging, and conversion-focused copy for websites, landing pages, blogs, social media, email campaigns, advertisements, and other digital channels.
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Develop persuasive website and landing page content designed to communicate value propositions and encourage visitors to take action.
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Create SEO-friendly content that incorporates relevant keywords naturally while maintaining readability, brand voice, and search intent.
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Develop engaging captions, hooks, headlines, and campaign messaging tailored to different social media platforms.
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Write compelling ad headlines, primary text, calls-to-action, and promotional messaging for platforms such as Google and Meta.
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Research and write accessible content around dental and healthcare topics while maintaining accuracy and an appropriate tone for patients.
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Adapt writing style and tone to match different client brands, target audiences, and marketing objectives.
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Collaborate with marketing and account teams to develop messaging and creative concepts for campaigns.
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Research competitors, audiences, industry trends, and relevant topics to develop content that is useful, relevant, and engaging.
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Review content for grammar, spelling, clarity, accuracy, consistency, and adherence to brand guidelines.
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Analyze existing content and make improvements based on SEO best practices, engagement data, conversion goals, and client feedback.
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Work closely with account managers, SEO specialists, designers, and other team members to incorporate feedback and deliver polished final content.
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Ensure all content is accurate, original, on-brand, and aligned with campaign objectives before delivery.
Qualifications
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5β8 years of professional experience as a Copywriter, Content Writer, Marketing Writer, or in a related role.
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Strong portfolio demonstrating experience in digital marketing, advertising, website copy, social media, and SEO content.
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Excellent written and verbal English with strong grammar, vocabulary, and attention to detail.
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Strong understanding of copywriting principles, storytelling, persuasive writing, and calls-to-action.
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Experience writing conversion-focused copy for websites, landing pages, paid ads, email campaigns, and social media.
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Solid understanding of SEO, search intent, keyword usage, and content optimization.
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Ability to research complex topics and turn them into clear, easy-to-understand content.
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Strong ability to adapt tone and writing style across different brands and audiences.
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Excellent research, editing, proofreading, and organizational skills.
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Ability to manage multiple projects and deadlines in a fast-paced agency environment.
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Strong communication and collaboration skills.
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Ability to take feedback constructively and make revisions efficiently.
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Experience working with digital marketing agencies is preferred.
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Healthcare or dental copywriting experience is a plus.
Requirements
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Remote Status: Fully Remote
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Preferred Location: South Africa
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Working Hours: 9 am to 5 pm EST
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Holidays: Local US Holidays
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Salary: USD 1800 - USD 2500 per month
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Internal Job ID: 1506