[Hiring] Copy Lead @Mira Care

Role Description

We're hiring a Copy Lead to own messaging architecture and copy — brand, campaign, product, and claims language — across Mira. Your job is to build a well-structured and flexible messaging system for the team, including:

• Copy libraries
• Style guides
• Training materials

This is a new senior role on our creative team, created to give copy a dedicated owner as Mira scales. You'll report to our Creative Director and lead two copywriters — one focused on Paid Channels, one on Lifecycle.

Responsibilities:

• Own messaging architecture and top-level copy for every major campaign and product launch.
• Maintain strong, up-to-date brand and product copy — claims and core language — including ongoing experimentation in partnership with legal.
• Build and maintain the team's copy libraries, style guides, and training materials — setting and evolving Mira's brand voice.
• Edit, QA, and coach copywriters' and content team output to a single, consistent standard.
• Manage and grow the two copywriters — day-to-day direction, performance, and hiring as the team scales.
• Partner with the Creative Director on how copy and design work together within the broader creative system.
• Flag and resolve repeating claims and compliance questions before legal review, escalating only what's new or genuinely ambiguous.

Qualifications

• 5+ years of copywriting experience, including senior or lead-level ownership of brand or campaign messaging.
• Genuine copy craft — you write hooky, scroll-stopping lines that naturally touch people.
• Experience writing in a regulated or compliance-sensitive category (health, finance, wellness, or similar) is a strong plus.
• Product marketing fluency — you naturally question the business goal behind each piece of copy.
• Fluent with AI-assisted writing tools, with strong judgment to know what to keep, rewrite, and discard.
• A portfolio showing range across campaign, product, and multi-channel copy — not just one format.
• Experience training, editing, or managing other writers.
• Native English.
• Nice-to-have: femtech or wellness background; prior experience managing writers directly.

Requirements

• 5+ years of copywriting experience.
• Experience in a regulated or compliance-sensitive category.
• Strong product marketing fluency.
• Proficiency with AI-assisted writing tools.
• Portfolio showcasing diverse writing formats.
• Experience in training or managing writers.
• Native English speaker.

Benefits

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care.
• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives.
• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions.
• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale.
• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence.
• Receive a competitive salary along with a performance-based bonus system tied to OKRs.

Recruiting Process

• Step 1: Screening call with HR
• Step 2: Portfolio assessment
• Step 3: Interview with Head of Brand and Communications
• Step 4: Writing/editing test task
• Step 5: Final interview with Product Marketing Lead + Creative Director
• Step 6: Reference check