[Hiring] Content Writer (SEO & AI) @Emapta

Role Description

Great content does more than attract clicks—it builds authority, drives conversions, and fuels sustainable business growth. The Content Writer (SEO & AI) plays a strategic role in helping brands strengthen their online presence through high-quality, search-optimized content powered by modern AI tools and data-driven insights. This is an opportunity to build a long-term global career with Emapta, designed for top 1% talent seeking growth, innovation, and meaningful impact in digital marketing.

Qualifications

• At least 2 years of experience in content writing, SEO content, or digital marketing
• Willingness and ability to work primarily within the Australian Eastern Standard Time (AEST/AEDT) time zone
• Excellent written English skills with strong attention to detail
• Ability to write confidently in Australian English, including spelling, grammar, and tone
• Proven ability to create content that improves organic search performance
• Strong understanding of SEO fundamentals, including keyword research, search intent, content structure, and on-page optimization
• Proficiency in using AI tools such as ChatGPT, Claude, Gemini, or similar platforms
• Ability to independently research topics and transform complex information into clear, engaging content
• Strong editing, proofreading, and fact-checking skills
• Ability to review and improve AI-generated content
• Comfortable working remotely as part of a distributed team

Requirements

• Proficiency in SEO and content optimization tools, including Ahrefs, SEMrush, Surfer SEO, Clearscope, Google Search Console, and Google Analytics
• Understanding of how content performs across traditional search engines and AI-powered search experiences
• Ability to analyze keyword opportunities and content performance data
• Experience writing for Australian businesses and audiences

Benefits

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Day Shift schedule
• Fixed weekends off
• Permanent WFH arrangement
• Monthly internet allowance of up to PHP1,000
• Quarterly social events
• Unlimited leave credits upon regularization (subject to approval)
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment)
• Unlimited upskilling through Emapta Academy courses
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

Responsibilities

• Write high-quality blog articles, landing pages, category pages, service pages, FAQs, and other website content
• Use AI tools such as ChatGPT, Claude, and Gemini to support research, drafting, and content optimization
• Create informative, engaging, and SEO-friendly content
• Optimize existing content to improve rankings, traffic, engagement, and conversions
• Write and optimize title tags, meta descriptions, headings, internal links, and image alt text
• Collaborate with the SEO team to develop content that supports organic growth and backlink acquisition
• Follow content briefs and keyword strategies while writing naturally for human readers
• Review and enhance AI-generated content to ensure quality, accuracy, originality, and brand alignment
• Fact-check information and verify sources when required
• Edit content for grammar, spelling, readability, and tone of voice
• Ensure all content complies with client guidelines and SEO requirements
• Review content created by freelance writers when required
• Stay up to date with SEO, content marketing, and AI developments
• Continuously improve writing, research, and content optimization skills
• Develop expertise in industry tools, including Google Search Console, Ahrefs, Google Analytics, and content optimization platforms