[Hiring] Content Writer @Fresh Prints

Role Description

Fresh Prints is looking for a writer with a deep understanding of SEO and AI search to enhance our online presence and content strategy. You'll own our blog, site content, and backlink strategy, creating engaging posts that resonate with college students.

What You'll Own

• Blog & Content Creation:
  • Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space.
  • Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page.
  • Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation.
  • Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic.
• On-Page SEO & Site Content:
  • Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site.
  • Identify internal linking opportunities that improve crawlability and distribute page authority across the site.
  • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint.
• Backlink Building:
  • Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience.
  • Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically.
  • Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise.
  • Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time.
• GEO:
  • Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.
  • Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations.
  • Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings.
  • Stay current on how generative search is evolving and bring back relevant insights.
• Performance & Reporting:
  • Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap.
  • Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content.
  • Develop and refine the framework for measuring content ROI.

Qualifications

• You love writing and can produce engaging, accurate, and optimized content.
• You understand search intent at a deep level and know how to satisfy that intent with content.
• You are comfortable using SEO tools like Ahrefs or SEMrush as well as Google Docs.
• You have insights on how AI search is changing the landscape.
• You are self-directed and can manage a content calendar independently.
• You are curious about Fresh Prints' audience and actively seek to understand their needs.

Requirements

• 2+ years of experience in content marketing, SEO writing, or a closely related field.
• A portfolio of published work that demonstrates strong writing quality and search performance.
• Hands-on experience with SEO tools: Ahrefs, SEMrush, Google Search Console, or equivalent.
• Demonstrated understanding of on-page SEO best practices: keyword research, search intent mapping, header structure, internal linking, meta optimization.
• Familiarity with GEO / AI search optimisation is a strong plus.
• Ability to write in multiple formats: long-form guides, short blog posts, product descriptions, landing page copy.
• Comfort working as an IC in a fast-moving, scrappy environment.

Benefits

• Work from Home/Remote.
• Flexible working hours with availability from approximately 2 PM - 10 PM, Monday to Friday.
• 2-month paid Sabbatical for eligible employees.