[Hiring] Content Strategist @Ratehub

Role Description

We’re looking for a Content Strategist to help grow Ratehub’s organic presence and reach more Canadians through high-quality, data-driven content. This is a mid-level individual contributor role reporting to the Senior Organic Growth Manager. You’ll work closely with the Sr. Mortgage Editor, VP of Mortgages, Content Team, PR Team, Email, Partnerships Team, and other cross-functional stakeholders. The role sits at the intersection of content strategy, SEO, GEO, analytics, content creation, and distribution. You’ll use performance data, search trends, audience insights, and emerging AI search data to identify opportunities, make recommendations, and execute content initiatives that drive organic growth.

Your goal is simple: use content, search, data, and distribution to bring more qualified traffic to Ratehub.ca. You’ll work across blogs, landing pages, newsletters, eblasts, social content, short-form video, forums, and emerging search channels, with a focus on measurable organic growth.

What you’ll do

• Develop a data-driven content and SEO/GEO strategy.
• Analyze organic traffic, rankings, on-page engagement, conversions, and AI-search visibility.
• Identify content gaps, high-value topics, and emerging search trends.
• Recommend the right format and channel for each opportunity.
• Create and optimize content, including blog posts, landing pages, and social content.
• Manage content distribution and email newsletters.
• Publish and manage website content using WordPress.

Qualifications

• 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field.
• Excellent writing and editing skills.
• Strong understanding of SEO, GEO, and AI-powered search.
• Experience using analytics and SEO tools.
• Strong research skills.
• Previous experience with WordPress or another CMS.
• Fluency in French is an asset.

Requirements

• A curious, analytical, and test-and-learn mindset.
• Strong project management skills.
• Excellent written and verbal communication skills.

Benefits

• Competitive Compensation: A salary that reflects your experience and the Canadian market.
• Remote-First Environment: Flexibility to work from anywhere in Canada.
• Flexible Hours: Autonomy to manage your schedule to support work-life balance.
• Professional Development: An individual training allowance to help you grow your skills and career.
• Team Socials: Regular events, both remote and in-person, to build connections across the organization.