[Hiring] Content Marketing Manager @Lumiform

Role Description

Lumiform is a specialized software for businesses with frontline teams to run inspections, audits and checklists at scale across distributed operations. Companies like EDEKA, AmRest (Starbucks, KFC, La Tagliatella), Nordsee, Hermes or even big Testing, Inspection and Certification bodies rely on Lumiform to keep standards consistently high across hundreds of locations and shifts.

This is a research and expertise role that ends in writing, not a writing role that starts with a prompt. You go deep, get technical, learn faster than seems reasonable, then produce content that reads like a human wrote it.

Tasks

• Topic ownership and expertise:
  • Own assigned topic areas and content clusters.
  • Build knowledge from primary sources, customer demos and conversations with sales and success.
  • Know the product properly and adapt it to specific use cases and competitor comparisons.
• Benchmark reports and original research:
  • Define the angle and decide what is worth measuring.
  • Research internal and external data and build reports at an academic level of rigor.
  • Work with marketing managers to get reports in front of the right people.
• Content production:
  • Write app use pages for specific industry use cases.
  • Write listicles, competitor comparison pages and best-alternative pages.
  • Write customer stories, newsletters and other marketing materials.
• Publishing and maintenance:
  • Publish and manage content in WordPress, applying SEO and AEO fundamentals.
  • Improve existing content on quality, relevance, structure and performance.
  • Use data from demos and customer calls to create FAQs and on-page answers.

Qualifications

• 4+ years in content marketing, meaningful time spent in B2B SaaS.
• A smart mind with a top university degree.
• Native-level English writing for an international audience.
• Proven independent research skills with examples.
• Ability to develop expertise quickly on unfamiliar topics.
• Technical curiosity about product functionality.
• Ability to use AI effectively in research and drafting.
• Clear, creative, and approachable writing style.
• Proactive in proposing topics and reports.
• Reliable, diligent, and proactive with ownership of work.

Requirements

• Experience building benchmark reports, surveys or other original research content.
• Familiarity with WordPress.
• Basic SEO understanding, including keyword research and content optimization.
• Experience writing about regulated or technical subjects such as food safety, quality, EHS or logistics.

Benefits

• Be part of a company that has a positive impact on society.
• Join an ambitious, international team with flat hierarchies.
• Own a growth bet from scratch with your name on benchmark reports.
• Work fully remote and choose your work environment.

Company Description

Lumiform is a specialized software for frontline teams to run inspections, audits and checklists at scale across distributed operations. Customers include mid-size and large companies such as multi-site retailers, restaurant chains, logistics fleets, warehouse operators, construction businesses and manufacturers.

Lumiform lets teams build digital forms around their standards, capture data on mobile even offline, and resolve identified issues fast. It automates large parts of inspection workflows, saving frontline teams hours every week.