[Hiring] B2B Copywriter @Brandtech+

Role Description

We are seeking a Mid-level B2B focused copywriter with a proven track record in enterprise-level marketing. You'll be crafting compelling copy and developing ideas for one of the world's leading producers and distributors of regional and international consumer and professional products - working across predominately B2B channels.

• Develop B2B copy and creative ideas for:
  • Enterprise sales enablement decks
  • Trade and category marketing copy
  • Technical product copy
  • ABM copy
  • Distributor marketing
  • Industry campaigns
  • B2B LinkedIn campaigns
  • Corporate communications
• Create differentiated copy for B2B audiences, ensuring messaging resonates with business objectives and market positioning.
• Work from defined briefs and established brand messaging to produce B2B copy across specified channels — this is not a strategy or research role.
• Own the creative copywriting output across all B2B & consumer disciplines:
  • Social commerce
  • LinkedIn campaigns
  • Trade publications
  • Case studies
  • Whitepapers
  • Email campaigns
  • Sales collateral
• Ensure brand consistency and accuracy across all brands and markets, maintaining tone-of-voice guidelines while adapting messaging for regional and international audiences.
• Self-motivated and proactive: Can work independently, anticipate needs, and drive exceptional quality creative output without constant direction.
• Commercial mindset: Demonstrate how copy drives business outcomes, partnerships, market share, distributor loyalty, and revenue growth.

Qualifications

• Ability to create original, impactful, and engaging ideas & copy across social, digital, and print campaigns.
• Demonstrated portfolio of B2B copy including:
  • Sales enablement materials
  • Distributor/channel partner communications
  • Technical product copy for trade audiences
  • Enterprise-level email campaigns
• Genuine love for the craft of writing across all media, with an understanding of how to adapt writing style to different creative outputs.
• An excellent team player: collaborative and adept at building relationships with everyone both internal and external.
• The ability to write on-brand B2C and B2B creative copy that delivers a consistent tone of voice.
• Be self-motivated & proactive with a can-do attitude.
• Experience in the B2B and consumer sectors.
• 5+ years of experience within creative teams and departments, with at least 3-5 years focused on B2B marketing and enterprise-level copywriting.

Requirements

• Req ID: 18667
• #LI-DJ1
• #LI-REMOTE
• #MID
• #BTG+

Benefits

• Our values shape everything we do:
  • Be Ambitious to succeed
  • Be Imaginative to push the boundaries of what’s possible
  • Be Inspirational to do groundbreaking work
  • Be always learning and listening to understand
  • Be Results-focused to exceed expectations
  • Be actively pro-inclusive and anti-racist across our community, clients, and creations
• Our recruitment process does not employ artificial intelligence.
• Brandtech+ is an equal opportunity employer committed to creating an inclusive working environment.
• Brandtech+ has set ambitious environmental goals around sustainability.