[Hiring] Senior Lead - Strategy & Operations @BrowserStack

Role Description

Lead/Senior Lead, Business Strategy and Operations position will be responsible for partnering closely with functional leaders across Marketing and GTM to develop a shared set of priorities, growth strategy and operational plan. You will ensure our strategy is coordinated and cohesive, and supports our company objectives. As a key partner to Marketing leaders, you will act as a liaison between Marketing and the wider GTM teams, including Sales, GTM Strategy & Planning, and Financial Planning teams.

In this role you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. This role will be a critical partner to the Marketing organisation for leading strategic planning and generating insights that drive Marketing performance.

You will also conduct and support primary and secondary research projects and create relevant insights on market trends, market sizing, market forecasting, company benchmarking, customer needs, and competition that inform product, customer, and go-to-market strategies.

What Will You Do?

• Analyse unstructured, ambiguous and complex challenges facing the organisation making judicious use of qualitative and quantitative data; gather insights, define problems and identify underlying opportunities.
• Make compelling recommendations; develop a tactical plan to execute and translate them into results.
• Design and execute best-in-class quantitative and qualitative research to support decision-making, and strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development.
• Develop, implement, and maintain account intelligence strategies to identify profitable, high-potential accounts, and garnish and retain customer base.
• Conduct in-depth analysis of market trends, industry developments, and competitive landscapes to provide valuable insights that inform our corporate Strategy and executive decision-making.
• Utilise data analytics and business intelligence tools to extract meaningful insights from various data sources, enabling informed strategic choices at the executive level.
• Identify new market opportunities and emerging trends that align with the organization's goals, enabling proactive decision-making to capitalize on these opportunities.
• Monitor and analyse competitor activities, market positioning, and product offerings to help the organisation maintain a competitive edge.
• Handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular data checks/cleansing and collecting accurate info for all missing fields using secondary research, data mining and profile techniques.
• Integrate data from multiple sources into a unified intelligence platform, and adjust database management to reflect changes, including adding new contacts and correcting inaccuracies.
• Detailed understanding/experience working on Salesforce CRM tool is a plus; conducting quality checks for the data/information collected by the team members before uploading into Salesforce.
• Preparing reports to ensure all the data is correctly mapped and accurate.
• Own the account, contact and lead enrichment activities along with its reporting and insights.

Qualifications

• 6 - 8 years of experience, with a minimum of 5 years in Strategy or Management Consulting, preferably with a leading global consulting firm or in a high-impact Corporate Strategy role within a leading B2B SaaS or technology company.
• At least 5 years experience in Marketing/Sales Strategy, Research roles for Marketing/Sales teams, using secondary and tertiary research methods.
• Must have exposure in SQL to create reports, analyses & insights.
• Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, etc.
• Proven experience in working with ICP identification across different segments and product portfolios.
• Advanced ability to analyze data and summarize information from multiple sources, including large and complex data sets to perform market, industry, financial and economic analyses.
• Structured thinking, strong problem-solving and communication skills, and the ability to prioritize in a fast-paced environment.
• Proficient in analytics and able to develop actionable insights using data.
• Ability to multitask, prioritize, rapidly iterate, and manage communications with different functions in a fast-paced startup environment.
• Excellent project management skills; ability to manage multiple projects simultaneously, often with non-congruent timelines.
• An MBA from a class A institution and an IIT or technology qualification will be a strong plus.

Benefits

• Medical Insurance: Comprehensive INR 5,00,000 coverage for employee, spouse, up to 2 dependent children, and parents or parents-in-law.
• Statutory Benefits: Gratuity per the Payment of Gratuity Act, 1972.
• Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) plus gazetted public holidays and special life-event leaves.
• Remote-First work environment that allows our people to work from home.
• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience.