[Hiring] Senior Director of Strategy @Data Axle - Inboxable

Role Description

The Sr. Director, Strategy is a leadership role responsible for architecting and driving full-funnel, data-driven paid media strategies across Data Axle’s agency client portfolio. This position leads omnichannel media planning and execution, focusing primarily on:

• Paid search
• Paid social
• Programmatic display
• CTV
• Online video
• Emerging platforms

This role will partner closely with internal teams in Strategy, Creative, Data & Analytics, ad operations, and marketing technology to deliver measurable client outcomes.

As part of Data Axle’s agency practice, this leader will leverage the company’s proprietary data assets to activate privacy-first, insight-led media programs that drive acquisition, retention, and loyalty for clients.

Qualifications

• Deep expertise in full-funnel paid media orchestration across various platforms including Google Ads, Meta, YouTube, TikTok, and leading DSPs.
• Experience with other channels including email, direct mail, and OOH efforts is a positive.
• Strong analytical literacy including GA4 interpretation, attribution modeling, incrementality testing, MMM, KPI development, and media forecasting.
• Experience activating first-party and third-party data within privacy-compliant frameworks; familiarity with data management platforms and identity resolution tools is preferred.
• Proven ability to architect scalable multi-channel media plans with clear budget allocation, channel mix rationale, testing agendas, and measurable business outcomes.
• Translate complex performance data into clear, executive-ready narratives and recommendations.
• Understanding of how creative strategy, messaging, and content intersect with audience behavior and platform context to drive conversion and engagement.
• Strong interpersonal and collaboration skills; effective communicator who can partner across various teams.
• Technically curious mindset with comfort evaluating AI-driven media tools and advanced measurement solutions.
• Effectively prioritize and manage concurrent work while coaching and developing strategic, media, and analytical skill sets across the team.

Requirements

• 10+ years of experience in paid media and/or integrated digital marketing, with a minimum of 3–5 years in a leadership role at a marketing agency or in-house brand environment.
• Demonstrated success leading paid media programs that drive measurable acquisition, retention, and revenue outcomes for B2B and/or B2C clients.
• Proven track record of building and managing senior client relationships and presenting strategic recommendations to executive audiences.
• Prior experience managing and coordinating with cross-functional teams including ad operations, account managers, and channel specialists.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field; advanced degree or relevant industry certifications (Google, Meta, etc.) preferred.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company match.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and career advancement.