[Hiring] Group Director, Strategy @DEPT®

Role Description

We are hiring a Group Strategy Director—an executive leader who will serve as the strategic architect of our social media practice, operating at the intersection of creative breakthrough and performance excellence. You will balance long-term brand-building initiatives with the agility required for real-time social planning and cultural responsiveness.

This role requires deep, hands-on experience in social media strategy and execution across both global brand platforms and regional social presences. You will lead the development of integrated cross-channel social ecosystems while maintaining platform-specific strategies that respect each platform's unique mechanics and audiences. You will manage and elevate a team of social strategists and community managers while building strong partnerships with social platform representatives to ensure DEPT stays at the forefront of platform innovation.

Reporting to the VP, Strategy, you will serve as both the creative conscience and the performance integrator for all social work—partnering closely with Creative Directors on platform-native creative concepts while collaborating with paid media and data intelligence teams to ensure these ideas are architected for optimization, testing, and measurable business impact across Meta, TikTok, YouTube, LinkedIn, and emerging social platforms.

What You'll Do

• Lead the development of comprehensive cross-channel social media strategy roadmaps that balance long-term brand-building objectives with real-time social planning capabilities.
• Partner closely with Creative Directors and social creative teams to translate complex brand challenges into inspiring, platform-specific creative briefs.
• Guide the development of editorial calendars, content frameworks, and always-on social programming.
• Stay at the forefront of both broad and niche cultural trends.
• Build and maintain strategic partnerships with social platform representatives.
• Navigate the complexities of global brand social presence across diverse regional markets.
• Collaborate closely with paid media teams to ensure organic social strategy aligns with paid activation.
• Partner with data intelligence teams to define social performance measurement strategies.
• Own senior-level client relationships as the trusted social media strategy advisor.
• Drive thought leadership on emerging social formats, platform innovations, and the evolving creator economy.
• Manage, mentor, and elevate social strategists and community managers.
• Establish clear accountability structures and performance metrics across the social strategy team.

Success in This Role After 12 Months Looks Like

• Social Excellence + Performance: Established DEPT's reputation for social media work that delivers both platform-native creative breakthrough and measurable business results.
• Cross-Channel Social Ecosystem: Built integrated cross-channel social strategies that respect platform-specific best practices.
• Platform Partnerships: Established strong relationships with key social platform representatives.
• Social Team Elevation: Social strategists and community managers are recognized as leaders in platform-native creative craft.
• Client Social Impact: Clients regard you as the indispensable social media strategy voice.

Qualifications

• 10+ years of social media strategy experience with proven track record developing and executing social strategies across all major platforms.
• Minimum 5 years leading social strategy teams for global brands.
• Deep platform fluency and cultural expertise.
• Cross-channel ecosystem expertise with proven ability to build integrated social strategies.
• Experience with global brands operating across regional markets.
• Established relationships with social platform representatives.
• Track record balancing long-term brand-building initiatives with real-time social planning.
• Demonstrated experience leading and developing senior social strategists, community managers, and social creative talent.
• Exceptional client-facing communication skills.
• Expertise in social-first creative briefing methodologies.
• Strong collaborative skills working across paid media and data intelligence teams.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave