[Hiring] Software Engineering Manager, Ads Manager @Instacart

Role Description

We're transforming the grocery industry at Instacart, where we invite the world to share love through food. We believe everyone should have access to the food they love and more time to enjoy it together. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward.

We’re looking for an Engineering Manager to lead two core Ads Manager teams—Ads Enrichment and Ads Activation—owning a broad portfolio that spans:

• Campaign management UI
• Optimization workflows
• Reporting
• Advertiser onboarding
• Brand presence tools
• New ad product experiences

This role sits at the epicenter of Ads at Instacart, with a front-row seat to most new initiatives and the opportunity to drive impact at scale.

Qualifications

• 8+ years of professional software engineering experience building and operating large-scale web applications or platforms.
• 3+ years of engineering management experience leading multiple teams or a team of 10+ engineers, including hiring, performance management, and career development.
• Proven track record shipping B2B or enterprise self-serve products end-to-end in partnership with Product and Design.
• Hands-on technical leadership with modern web stacks, including front-end frameworks (e.g., React or similar), backend services (e.g., Go, Java, Python, or similar), and data systems.
• Experience establishing reliability and quality guardrails for customer-facing systems.
• Demonstrated ability to align priorities and deliver results across 3+ cross-functional or partner engineering teams.
• Excellent written and verbal communication skills for executive, technical, and non-technical audiences.
• Bachelor’s degree in Computer Science, Engineering, or a related field; or equivalent practical experience.

Requirements

• Lead two Ads Manager teams (Ads Enrichment and Ads Activation) comprising 15 engineers.
• Own strategy, roadmap, and execution for a broad portfolio of web-based products.
• Partner with Product, Design, and sister engineering teams to align priorities.
• Drive engineering excellence across code quality, testing, CI/CD, observability, and reliability.
• Recruit, develop, and retain top talent; set clear expectations and provide coaching.
• Collaborate with analytics and data engineering for accurate reporting and measurement.
• Ensure compliance with security, privacy, and data governance standards.
• Communicate progress, risks, and tradeoffs clearly to stakeholders and leadership.

Preferred Qualifications

• Experience in ads technology, retail media, or marketing platforms.
• Background with experimentation and optimization systems.
• Experience building advertiser onboarding, campaign management, and reporting tools.
• Success scaling teams and scope over time.
• Comfort navigating ambiguity and fast-changing priorities.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant and annual refresh grants.