[Hiring] Senior Full Stack Engineer, Growth @Roofr

Role Description

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

This position is for an existing vacancy.

What You'll Get to Do:

• Drive cross-product impact:
  • Work across multiple product domains simultaneously—building experiments in Proposals, optimizing onboarding flows, and developing features that directly impact acquisition, monetization, and retention metrics.
• Move fast, responsibly:
  • Operate in a Kanban environment where priorities shift based on experiment results and business needs, requiring you to balance rapid iteration with quality engineering practices.
• Own end-to-end user journeys:
  • Build features that span the entire customer lifecycle—from signup and onboarding to subscription upgrades and hand-offs to implementation teams.
• Pioneer AI-driven experiences:
  • Develop and iterate on novel AI-enhanced workflows and experiments that represent the cutting edge of roofing industry technology.
• Lead with autonomy:
  • Work in a self-directed environment with our product designer and Growth EM, taking ownership of product decisions and driving features from conception to delivery.
• Build with experimentation in mind:
  • Rapidly set up A/B tests and feature variations, prototype new experiences to drive user value, and help us learn and iterate on growth strategies with measurable business impact.
• Develop full-stack solutions:
  • Build performant React components and work with Laravel backend following DDD patterns to create robust, scalable features that maintain code quality while enabling rapid experimentation.
• Make pragmatic trade-offs:
  • Know when to optimize for speed vs. complexity, always considering the unique needs of cross-domain features and growth experimentation.
• Shape the future of roofing software:
  • Join a small, passionate team where your individual contributions directly influence product direction and company growth trajectory.

Compensation Range: $140,000.00 - $150,000.00 CAD

Qualifications

• Strong full-stack foundation:
  • 5+ years of experience with JavaScript, React, and backend development (preferably OOP with Laravel/PHP), with 2+ years building scalable, multi-tenant SaaS products that serve real users.
• Database expertise:
  • Strong PostgreSQL skills including query optimization, indexing strategies, and performance tuning for multi-tenant SaaS applications.
• Growth engineering mindset:
  • Experience building for experimentation and metrics-driven iteration, with a track record of breaking down complex problems into testable proofs-of-concept and rapid experiments.
• Cross-functional collaboration:
  • Proven ability to work effectively with marketing, product, and design teams, consistently communicating technical tradeoffs to meet both user needs and business requirements.
• Autonomous problem-solving:
  • You’re comfortable with ambiguity and scoping solutions independently, while knowing when to collaborate. You thrive in early-stage environments where priorities shift and individual ownership drives real impact.
• User-centered:
  • You’ll have a deep belief that great products serve users while growing the business, with experience building accessible, reliable experiences that earn customer trust.
• A focus on quality:
  • You value testing and documentation as much as code, and excel at making smart tradeoffs between complexity and speed to ship the right things quickly.
• Curiosity:
  • A genuine motivation to move metrics and grow the business through thoughtful product decisions, not just technical execution.

Requirements

• Bonus Points:
  • Direct experience on a growth team or working on acquisition/monetization initiatives.
  • Data-driven mindset with curiosity about user analytics and behavioural patterns.
  • An eye for visuals. Design skills aren’t required, but you can think critically about existing designs.
  • Experience building AI workflows in production, or the curiosity to learn.
  • Experience with A/B testing tools (Google Optimize, Optimizely, VWO, etc.).

Benefits

• 🏝️ Vacation/Paid Time Off:
  • 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
  • 1 Friday off per month (we call those our laundry days!).
  • Company wide paid shutdown for the week between Christmas and New Years.
  • Flexible time off.
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
  • RRSP/401k match.
  • Generous Parental Leave policy.
• 🤝 Perks:
  • We host an annual company retreat with great team building activities.
  • Ample learning and development opportunities to continue growing your career.
  • Home office setup stipend.
  • Internet and phone allowance.
  • Remote first culture.
  • Weekly Friday paydays!

Company Description

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.