[Hiring] Wholesale Supply Sales Representative @Western Forest Products

Role Description

Western Forest Products is seeking a remote Wholesale Supply Sales Representative to support the growth and market adoption of imported and externally sourced wood products that complement the Company’s core manufacturing business.

Reporting remotely to the Director, Wholesale Supply, the Wholesale Supply Sales Representative will be a key member of the Sales and Marketing team. This role is focused on:

• Expanding the Company’s wholesale product portfolio
• Developing new customer relationships
• Identifying growth opportunities across North America

The position will focus on:

• Imported outdoor living products
• Specialty fencing products
• Japanese Cedar (Sugi)
• Other complementary wood products

Success in this role requires:

• A relationship-driven sales approach
• Strong industry knowledge
• The ability to build credibility with distributors, dealers, retailers, contractors, and other key stakeholders

The successful candidate will:

• Identify and engage decision-makers responsible for outdoor living products, fencing programs, specialty product categories, and related procurement decisions
• Work independently with minimal supervision
• Develop and execute strategic growth plans
• Identify market opportunities
• Collaborate with internal sales, marketing, wholesale supply, and purchasing teams

Qualifications

• Strong understanding of building products, lumber, outdoor living products, fencing, distribution channels, or related industries
• Proven ability to grow sales, develop accounts, and build long-term customer relationships
• Strong business acumen, strategic sales capability, and consultative selling skills
• Understanding of market development principles, customer relationship management, and wholesale distribution practices
• Ability to work independently in a remote environment while managing travel, customer priorities, and follow-through
• Strong communication, negotiation, presentation, and problem-solving skills
• Proficient with Microsoft Office products, CRM systems, and sales reporting tools
• Willingness and ability to travel frequently throughout North America as business needs require
• 10+ years of related industry experience required

Requirements

• Develop and implement strategic growth plans for imported, specialty, and complementary wood product categories
• Build and maintain strong relationships with distributors, retailers, pro-dealers, contractors, and industry influencers
• Identify and develop new business opportunities within existing and emerging customer segments
• Conduct regular customer visits and market development activities throughout assigned territories
• Serve as the Company’s subject matter expert for imported and specialty outdoor living products
• Educate customers on product applications, supply dynamics, pricing considerations, and market opportunities
• Collaborate with sales and marketing teams to increase awareness and adoption of targeted products
• Maintain a current understanding of market trends, competitive offerings, customer needs, and product availability
• Work closely with Wholesale Supply and Purchasing teams to identify sourcing and product development opportunities
• Support product launches, customer education, and internal communication related to new or emerging product categories
• Develop account-specific growth strategies, business plans, and sales forecasts
• Provide regular reporting, forecasting, and market intelligence to leadership
• Represent the Company professionally at customer meetings, trade events, and industry functions
• Navigate overlapping product opportunities with professionalism and transparency while supporting overall business objectives
• Support supplier relationship development and may assume additional purchasing responsibilities as the role evolves

Benefits

• Salary range of $80,000 - $120,000 based on skill level, qualifications, and experience
• Opportunity to participate in additional incentive compensation
• Company-paid medical and dental benefits
• 401(k) retirement savings plan
• Basic life insurance
• Employee assistance program
• Paid time off (PTO) and paid holidays