Role Description
We are seeking a disciplined, hands-on operator to lead our client into its next phase of growth. Reporting directly to the CEO, the Vice President of Sales will own the entire sales function, managing a ~50/50 revenue split between direct provider sales and indirect reseller/referral channels. This is a high-impact, "player-coach" role focused on building a predictable, scalable revenue engine through rigorous forecasting, standardized processes, and strategic partnership development.
What You Will Do
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Lead and Upgrade:
Manage a team of experienced Account Executives and outsourced BDR/lead gen vendors, upgrading talent and establishing clear accountability standards where needed.
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Drive Revenue:
Personally engage in strategic deals and reseller/partner sales to ensure the team consistently achieves 90β100% of revenue targets.
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Operational Rigor:
Implement a repeatable, data-driven sales process and a rigorous, accurate forecasting model.
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Strategic Collaboration:
Partner closely with Marketing on SEO and lead-warming campaigns, and collaborate with Peer SLT to drive cross-functional progress.
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Pipeline Management:
Build and maintain 3β4x pipeline coverage, moving beyond inbound reliance to active opportunity creation.
Qualifications
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Proven track record of building pipeline and driving new business, not solely reliant on inbound demand.
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Experience selling into complex, multi-stakeholder environments (e.g., enterprise or mid-market B2B).
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Demonstrated success implementing sales process, forecasting discipline, and CRM rigor.
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Experience assessing and improving sales team performance, including coaching and upgrading talent.
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Ability to operate in a player-coach capacity, balancing leadership with hands-on involvement when needed.
Requirements
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Experience in healthcare SaaS or similar workflow-driven, vertical SaaS environments.
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Background in adjacent industries such as payments, revenue cycle management (RCM), or operational SaaS platforms.
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Exposure to or experience working with channel / partner sales models.
Benefits
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This is a unique opportunity to act as a primary architect for a growth-stage company that has recently spun out as a stand-alone entity.
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You will have high visibility, reporting directly to an engaged, process-driven CEO, and the authority to significantly upgrade the sales organization to meet aggressive market demands.