[Hiring] Thought Leader Liaison Rare Blood Disorders @Sanofi

Role Description

Sanofi’s Rare Hematology Northeast Thought Leader Liaison is expected to possess a high level of clinical and customer knowledge, have experience with both field and headquarters protocols and procedures, and possess drive and spirit to engage and partner with health care professionals to inform the execution of current and future brands and disease-state strategies. The Rare Hematology portfolio is focused in autoimmune blood disorders that includes CABLIVI (caplacizumab-yhdp) for immune/acquired thrombotic thrombocytopenic purpura (iTTP/aTTP) and recent launch of WAYRILZ (rilzabrutinib) for immune thrombocytopenia (ITP).

The Rare Hematology Thought Leader Liaison (TLL) role is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Key Opinion Leaders (KOLs) to ensure cross-functional commercial resources are made available as appropriate. The TLL will also work closely, and within approved SOPs, with the other field professionals including, but not limited to:

• Regional Business Directors
• Area Business Managers
• Institutional Account Directors
• Medical Science Liaisons

Behaviors that are critical for success in this role are:

• Collaboration
• Communication
• Planning
• Relationship-building
• Ability to execute tactical initiatives and provide timely feedback

The Thought Leader Liaison, Rare Hematology will report to Director Thought Leader Liaisons, Rare Hematology.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Main Responsibilities

The TLL job responsibilities are focused in three key areas. All TLL interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines.

• KOL Engagement and Development
  • Align with cross-functional colleagues to orchestrate resources with the top KOLs, as determined by Brand Marketing through influence and centers of excellence mapping
  • Identify, profile, cultivate and maintain long-term partnerships with KOLs of influence and respect within the Hematology community
  • Engage in on-label conversations on topics such as disease diagnosis & treatment, therapeutic options, product positioning, as well as corporate resource allocation
  • Execute unique, on-label and strategic HCP programming (e.g. disease state and product) as directed by leadership
  • Compliantly collaborate and communicate insights gained with the field teams for assigned KOLs to ensure strategic and tactical cohesiveness
  • Serve as a single point-of-contact to resolve KOL issues
  • Execute a customer centric, needs-based approach with targeted KOLs
  • Plan and execute KOL engagements and executive encounters at local, regional and national conferences, field visits and other venues as directed in a compliant manner
• Market Insights & Collaboration
  • Capture feedback and insights aligned with brand priorities or needs through various interactions with targeted HCP customers and KOLs
  • Work with targeted KOLs to obtain feedback on new and existing brand-related strategies/materials
  • Participate as a member of a cross-functional brand team to provide feedback on strategy, messaging and tactical execution and novel programming, ideas and concepts
  • Provide competitive intelligence gained through interactions to help shape strategy
  • Facilitate cross-functional planning, recruitment and execution of regional and national advisory boards, capturing feedback to inform brand decisions
  • Identify, align and recruit appropriate HCP/KOL consultants to meet the needs of marketing and achieve the goal for each project
• Speaker Bureau Operations and Content
  • Assist with on-label KOL development, including identification of and/or training/coaching of promotional speakers with approved slide decks and materials
  • Assist in the execution of speaker contracting when requested
  • Coordinate and execute (or support) speaker training to ensure assigned speakers are competent, compliant and up to date on new information
  • Attend HCP Speaker programs to observe, coach and remediate the speaker when necessary to ensure compliant execution of content
  • Assist with new content creation and existing content updates and renewals
  • Manage monthly reporting on Speaker Program KPIs and field force performance
  • Serve as the single point of contact for high volume speaker logistics/scheduling and working cross-functionally to ensure appropriate communication
  • Lead planning, execution and pull-through of in-practice speaker programs

Qualifications

• Bachelor’s degree
• Prior experience interacting with Key Opinion Leaders (KOL)
• A minimum of five years of work experience in one or more of the following: Field sales, product marketing, or market research
• Demonstrated leadership skills
• Ability to present ideas effectively to individuals or groups targeting presentations to the needs of the audience
• Strong organizational skills
• Strong project management experience, including superior analytical and planning skills
• Ability to manage multiple projects simultaneously
• Ability to execute against strategic and tactical plans under tight timelines
• Ability to travel to meetings/trainings/programs as necessary
• Have valid driver’s license
• Must reside within the geographic area of the assigned territory, or within a reasonable distance as determined by leadership
• 60-80% travel likely; could be less based on geography

Preferred Qualifications

• Master’s degree in related field
• Experience in Rare Disease & Hematology HIGHLY desirable
• Launch experience
• Marketing experience
• Previous experience as a TLL
• KOL and/or speaker management

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.