Role Description
The Territory Sales Manager is responsible and accountable for executing the business segment sales strategy through face-to-face engagement with identified customers to build durable business-to-business partnerships. Primary responsibility includes new customer growth while protecting and growing current customer revenue and contribution margin. This role actively participates in segment strategy and supports voice-of-the-customer discovery to help identify end-user outcomes that inform innovative, differentiated product and service solutions.
Key Responsibilities
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New Business Development and Growth:
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Increase sales by identifying opportunities and forming business partnerships with new and existing customers.
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Build prospect lists and develop a targeted pipeline using industry sources (directories, trade shows, web sources, referrals, etc.).
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Develop strategies to achieve sales plan through disciplined 80/20 sales processes.
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Account Management and Customer Partnership:
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Travel throughout assigned territory to call on regular and prospective customers to build relationships and solicit orders.
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Develop and maintain relationships with customer contacts including owners, executives, purchasing, accounts payable, and other stakeholders as needed.
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Coordinate customer training and support adoption of products/programs.
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Identify and communicate customer ownership, personnel, and location changes to company leadership.
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Commercial Execution:
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Display/demonstrate products using samples or catalogs and communicate value and differentiators.
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Quote pricing and credit terms within guidelines and prepare sales contracts for orders obtained.
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Prepare reports of business transactions and manage expense accounts in accordance with policy.
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Market Insight and Cross-Functional Coordination:
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Conduct market research and stay current on market trends, competition, and customer expectations.
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Partner with branch locations to keep account activities, challenges, and needs current and visible.
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Participate in trade shows/association expos as required to support growth and relationship development.
Qualifications
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Bachelorβs degree from a four-year college or university OR 3β5 years of related experience/training; equivalent combination accepted.
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Ability to read and interpret safety rules, operating/maintenance instructions, and procedure manuals; write routine reports and correspondence; speak effectively with customers and employees.
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Working math skills including arithmetic and the ability to compute rate, ratio, and percent and interpret bar graphs.
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Proficiency with contact management/CRM systems and Microsoft Word and Excel.
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Understanding and application of 80/20 business principles.
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Current driverβs license.
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Ability to travel up to 85% of the time.
Preferred Skills and Attributes
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Strong customer-facing presence with the ability to build trust and influence across customer organizations.
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Proven track record of new customer acquisition and profitable account growth.
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High execution discipline: pipeline management, follow-through, and accurate forecasting/reporting.
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Comfort operating independently in a large territory while partnering effectively with internal stakeholders.
Competencies
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Strategic and analytical thinking (market insight, opportunity identification, sound judgment)
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Customer partnership and service orientation (responsiveness, credibility, relationship depth)
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Commercial execution (pricing/terms, contracts, results orientation, profitability focus)
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Communication (clear written and verbal communication; effective presentations)
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Project and territory management (planning, prioritization, on-time delivery)
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Professionalism, ethics, and accountability
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Collaboration and organizational alignment (branches, leadership, internal coordination)
Physical Abilities
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Regularly required to talk or hear.
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Frequently required to stand, walk, sit, use hands/fingers to handle or feel, and reach with hands and arms.
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Occasionally required to lift and/or move up to 50 lbs.
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Frequently required to visit job sites; may be required to climb ladders and walk on roofs or similar surfaces as applicable.