Role Description
The Team Lead, Field Sales and Distribution Execution is responsible for achieving sales and trade spending objectives in the Central Division and with assigned distributor to support strategic growth plans for Foodservice distributors and operators.
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Responsible for key, complex accounts, distributors, and broker (as assigned) aligned with strategic goals.
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Leading personnel within the assigned Zone to achieve annual and strategic goals through planning support, personal development, and supporting the culture within the organization.
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Lead field team and assigned distributors to attain top line through fact-based planning, identifying insights, and using gap analysis on Wells manufactured products to attain top and bottom line sales results.
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Conduct monthly business reviews with team using analytic tools to create focused action items and plans to achieve goals within each area.
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Manage and analyze sales forecast and trade funds to align within annual targets and coordinate with segment teams to achieve goals.
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Lead sales team to support identifying targets and managing area objectives to attain annual volume goals.
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Lead assigned distributor sales personnel to coordinate and execute strategies that support annual sales goal.
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Communicate specific initiatives (Sysco, USF, PFS, GPOs) across sales teams and hold them accountable for results with each area.
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Lead the Zone team using the Wells sales process and tools to identify key operator targets within specific markets, develop plans to secure new business, and expand portfolio within existing key customers/distributors.
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Work with segment and national account cross-functional teams to attain key plan metrics such as total volume, profitability, pricing structure, forecasting, local/regional trade spend.
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Partner with manager, team leads, and all cross-functional teams within the organization to effectively plan, manage, and execute the OOH and FDS strategies within assigned budget.
Company Description
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.
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Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states.
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Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.
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Wells employs nearly 4,000 ice cream aficionados across the country.
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The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location.
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Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada.
Benefits
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Comprehensive benefits that enhance health and financial wellness.
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Paid time off (PTO).
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Eligible employees may receive an annual incentive bonus based on Company performance.