Role Description
The Strategic Account Director, National Accounts will be responsible for driving revenue growth by developing, cultivating, and managing strategic national-account relationships across key sectors including:
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Insurance
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Finance houses
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Leasing companies
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Rental companies
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Large dealer groups
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Fleet management companies
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Emerging mobility providers
This role will promote the full Connected Services portfolio, including:
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Stolen vehicle tracking
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eCall
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bCall
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Remote services
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Telematics
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Data-led solutions focused on safety, compliance, operational efficiency, and customer value
The successful candidate will have a proven track record of selling into the aforementioned sectors and must bring demonstrable experience selling telematics, stolen vehicle tracking, connected services, fleet-related solutions, or similar technology-led propositions to large national accounts.
This is a senior commercial role suited to an experienced strategic sales professional who is comfortable engaging C-suite and senior decision-makers, managing complex procurement-led sales cycles, and translating connected-service propositions into clear commercial value for enterprise customers.
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Lead strategic national-account sales activity for the Connected Services business across the UK market.
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Develop and execute account and sector sales plans to achieve and exceed revenue, growth, and business targets.
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Identify, target, and acquire new strategic customers across key sectors.
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Build, manage, and convert a strong pipeline of qualified opportunities, maintaining clear visibility of deal stage, value, probability, and next steps.
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Drive revenue growth through new customer acquisition, upselling, cross-selling, renewal expansion, and long-term account development.
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Build and maintain senior-level relationships with key decision-makers, influencers, procurement teams, and operational stakeholders.
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Understand customer operating models, commercial priorities, procurement processes, risk factors, and regulatory considerations to position Connected Services solutions effectively.
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Lead complex sales cycles, including discovery, solution positioning, commercial negotiation, procurement engagement, and contract progression.
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Respond to RFI, RFP, and RFQ processes in collaboration with internal stakeholders.
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Work closely with product, operations, implementation, marketing, legal, and customer success teams to ensure customer requirements are understood and delivered effectively.
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Oversee the commercial aspects of business development projects, ensuring alignment with customer expectations, timelines, and agreed outcomes.
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Prepare and present regular sales forecasts, account plans, pipeline updates, performance metrics, and market insight to senior management.
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Represent the company at industry events, conferences, customer meetings, and relevant market forums to build brand presence and industry relationships.
Qualifications
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Bachelorβs degree or equivalent professional experience.
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Proven track record of achieving or exceeding sales targets in a strategic, enterprise, or national-account sales role.
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Demonstrable experience selling into insurance, finance houses, leasing companies, rental companies, or a strong combination of these sectors.
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Essential experience selling telematics, stolen vehicle tracking, connected services, fleet-related solutions, SaaS, or technology-enabled services to large national accounts.
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Experience managing complex, multi-stakeholder sales cycles involving senior decision-makers, procurement teams, legal teams, and operational stakeholders.
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Strong ability to evidence sales performance through measurable outcomes such as new logo wins, revenue growth, contract value, pipeline generation, renewal expansion, or successful conversion of complex procurement-led opportunities.
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Experience responding to RFI, RFP, and RFQ documents and managing structured procurement-led sales processes.
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Excellent commercial acumen, negotiation skills, and ability to build compelling value propositions for enterprise customers.
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Strong relationship-building skills with the confidence to engage senior executives and influence decision-making.
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Ability to manage a remote working environment effectively while maintaining high levels of sales activity, reporting discipline, and customer engagement.
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Willingness and ability to travel across the UK and, where required, internationally for customer meetings, industry events, and internal business meetings.
Preferred Experience
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Experience working with large dealer groups, fleet management companies, or emerging mobility providers.
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Experience using Salesforce or a comparable CRM platform to manage pipeline, forecasting, account plans, and sales activity.
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Experience working with customers that have a global presence, including multi-region stakeholders, central procurement teams, or international operating models.
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Experience positioning fleet telematics or data-led solutions for fleet visibility, safety, compliance, utilization, risk reduction, claims reduction, or operational efficiency.
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Understanding of the automotive, mobility, fleet, insurance, or connected-vehicle ecosystem.