[Hiring] Sr. Manager of Sales Operations @ARMRA Colostrum

Role Description

As ARMRA’s retail footprint rapidly expands, so too does the complexity of retailer requirements, distributor processes, and the volume of performance data available to us. To keep pace, we are bringing on a Sr. Manager of Sales Operations to serve as the operational and analytical backbone of the Retail team.

Behind every successful retailer launch and category win are dozens of operational details that must be executed with speed and precision. This team member will be the subject matter expert in retailer and distributor requirements, owning the workflows that keep our retail engine running — both internally and externally.

By managing these processes with accuracy and consistency, and continually driving improvements, this team member ensures ARMRA’s retail execution is seamless, compliant, and built to scale.

Equally important, this team member will deliver clean, reliable access to retail performance data. By aggregating syndicated sources (SPINS, Nielsen, retailer POS feeds) into dashboards, scorecards, and reporting, they will provide the visibility needed for smarter planning and faster decision-making.

With timely, actionable data at its fingertips, the business can confidently drive category storytelling, promotional planning, and commercial execution.

Impact Across the Business

• Retail Execution: Strengthened through accurate, on-time completion of item setup, portal updates, deductions, and compliance documentation.
• GTM Strategy: Supported by reliable reporting and insights that inform launch plans, promotions, and category positioning.
• Marketing: Enhanced with sharper visibility into category performance and competitive dynamics, ensuring activations and shopper programs are grounded in reliable insights.
• Finance: Enabled with aligned, accurate tracking of deductions, chargebacks, and sell-through performance.

Responsibilities

• Own daily retail operations processes, including item setup, portal management, compliance documentation, and distributor coordination.
• Ensure speed, accuracy, and consistency across retailer and distributor requirements.
• Identify and surface operational bottlenecks and implement process improvements that streamline workflows and scale with growth.
• Collect, analyze, and report on syndicated and retailer data (SPINS, Nielsen, IRI, retailer POS).
• Build dashboards and scorecards that track velocity, distribution, sell-through, and promotional effectiveness.
• Provide reporting and insights that inform assortment, pricing, and promotional planning discussions.
• Prepare category insight packages that support retailer conversations and internal planning.
• Partner with Finance to analyze deductions, chargebacks, and trade spend ROI.
• Evaluate promotional calendars and shopper programs with data-backed insights.
• Surface opportunities to improve trade spend efficiency and promotional effectiveness.
• Provide Finance with accurate, timely retail reporting aligned with financial tracking.
• Share insights with Marketing and Retail Leadership to inform launches, category storytelling, and in-store activations.
• Deliver standardized reporting frameworks that align the broader organization on retail performance and GTM priorities.

Qualifications

• 4–8 years in Consumer Packaged Goods (CPG), ideally in Retail Operations, Category Management, or Retail Insights.
• Experience in RTD, wellness, or functional categories is a strong plus.
• Proficiency in syndicated data tools (SPINS, Nielsen, IRI, retailer POS).
• Skilled at building reporting systems that provide clarity and increase visibility into performance.
• Strong communicator who can distill complex data into simple, actionable outputs.
• Organized, detail-oriented, and process-driven; thrives in high-growth environments.

Benefits