[Hiring] Sofar Singles Event Promoter @Sofar Sounds

Role Description

It's just a gig, but everyone's single. Our Sofar Singles events are designed to get people off of the apps and into real life, in a low-pressure environment designed for enjoying music and connecting with people. As a Freelance Sofar Singles Event Promoter, you'll launch our Sofar singles vertical in your city and nurture the growth of the brand as it scales.

• Be a true Sofar ambassador, collaborating with other Producers in your city.
• Identify and book compelling spaces for pop-up events.
• Curate incredible musical lineups.
• Execute local marketing initiatives to fill the room.
• Deliver exceptional experiences designed for connection.
• Discover unique venues, experiences, and ideas that create meaningful connections.
• Organize unforgettable events with local venues, partners, businesses, and performers.
• Handle day-of-event challenges creatively and resourcefully.

Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

Qualifications

• Deep connections to your local scene and active role in building community.
• 1-3 years of experience in live event curation, production, promotions, social media marketing, sales, and/or partnerships.
• Experience organizing, attending, or participating in singles events.
• Strong intuition about activities, environments, and icebreakers for singles events.
• Comfortable creating a genuinely welcoming atmosphere.
• Deeply tapped into your city’s social and dating culture.
• Frequent event-goer with a growing network for bookings and collaborations.
• Adaptable, reflective, and feedback-driven.
• Commercially minded with an understanding of programming and promotion.
• Skilled at building relationships with community-driven organizations and local businesses.
• Confident in pitching ideas and securing sponsorships.
• Professional, organized, and a clear communicator.

Requirements

• Launch and grow Sofar’s singles programming in your city.
• Curate experiences and event flow for authentic guest connections.
• Devise strategies for gender balance among event attendees.
• Select venues and programming that resonate with your audience.
• Identify and reach key audience segments for diverse attendee groups.
• Own the staffing and quality of shows in your local market.
• Build relationships with local organizations for community engagement.
• Work closely with the Global Communities team to uphold Sofar’s standards.
• Support financial performance by tracking profitability.
• Collaborate with local leaders to amplify Sofar’s brand awareness.
• Identify partnerships with community organizations for co-promotion.
• Contribute to a diverse ecosystem of Sofar experiences.

Benefits

• Compensation through a revenue share model based on event performance.
• Eligibility for sponsorship commissions for sold sponsorships.
• Coordination fees for executing partnerships sold by the global team.
• Expectation to maintain profitability across all events.

Other Details

• Comfortable working alongside other producers in shared markets.
• Access to global resources, training, and support from the Sofar team.
• Flexible schedule with events often on evenings and weekends.
• Encouragement to apply even if experience doesn't precisely match the job description.
• Commitment to creating a culture of belonging and building a diverse team.