Role Description
We’re looking for an experienced Sales Executive to cross sell our ‘Plans’ product to existing dental practices on our platform. This is a pure individual-contributor role for high-performing sellers who want to focus on winning deals, mastering their craft, and earning well in a performance-driven environment.
You’ll own the full outbound sales cycle end-to-end, working remotely in a video-first setup with occasional travel for conferences and key customer meetings. This role suits someone who enjoys pace, consistency, and closing frequently.
Responsibilities
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Outbound Sales & Pipeline Ownership
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Build and manage a pure outbound pipeline, from first contact to close
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Prospect and engage dental practice owners, practice managers, and group stakeholders
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Maintain a structured sales funnel with clear stages, next steps, and closing
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Use CRM and calling tools to manage activity, forecasting, and pipeline hygiene
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Sales Conversations & Objection Handling
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Run structured, consultative discovery focused on practice goals, current setup, migration risk, and success criteria
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Address objections with logic, empathy, and proof, building confidence in execution rather than applying pressure
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Navigate longer sales cycles confidently, maintaining momentum and disengaging cleanly from poor-fit opportunities when needed
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Product & Commercial Selling
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Sell plan migrations, bulk transfers, and conversion strategies with a strong focus on operational confidence
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Manage multi-stakeholder sales cycles, engaging practice owners, managers, and group stakeholders
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Deliver tailored product demonstrations using practice-specific data and scenarios
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Create personalised follow-ups for decision-makers to reinforce value and next steps
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Targets & Performance
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Sign £20k–£30k+ in new ARR every month.
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No credit for inbound. Only for referrals and outbound.
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Maintain strong conversion rates from conversation to contract
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Collaboration & Referrals
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Build and maintain strong referral relationships with customers and partners
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Share structured market and competitor insights with Product and Leadership teams
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Work as a team player, supporting peers and contributing to a high-performance sales culture
Qualifications
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Proven experience in B2B, ideally SaaS, fintech, healthcare, or payments
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Strong outbound sales background
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Strong track record selling remotely and over video
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Experience working in high-growth, performance-driven environments
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Confident in managing your own pipeline and close cadence
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Willingness to travel occasionally for conferences or key meetings
Nice-to-have
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Experience with subscription products, migrations, or process change
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Exposure to regulated or technical products
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Experience with CRM tools such as HubSpot or Pipedrive
Benefits
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Competitive salary
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Remote-first working
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£2,000 annual training and development budget
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Fully equipped home-office setup
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AXA Business Health private medical cover (UK), including dental, optical, life assurance, wellbeing support and gym discounts
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Electric car scheme
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24 days’ annual leave plus a day off for your birthday
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Enhanced parental leave
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Fertility treatment leave (up to 5 days per year)
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Contributing pension scheme (UK)
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Company trips, offsites, and team get-togethers we actually look forward to