[Hiring] Senior Director Full-Service Sales @Sally Beauty Holdings

Role Description

The Senior Director, Full-Service Sales is a senior field leader responsible for the performance, talent, and strategic direction of a large, complex Full-Service region. This role leads a team of Full-Service Leaders to deliver sales growth, profitability, customer retention, and new business development while building organizational capability across the region.

• Operates as the regional general manager for Full Service.
• Translates company strategy into regional execution.
• Develops leadership bench strength and strengthens vendor and cross-functional partnerships.
• Drives consistent performance standards across multiple markets.
• Influences the broader field organization through best-practice sharing and leadership of key initiatives.

Qualifications

• Bachelor’s degree in business, marketing, or related field preferred; equivalent relevant experience considered.
• 10+ years of progressive sales leadership experience, including multi-unit or field leadership responsibility.
• Demonstrated success leading leaders and managing a complex, multi-state field sales organization.
• Strong business acumen with the ability to interpret sales, margin, productivity, and customer data to drive action.
• Experience building high-performing teams, coaching leaders, and managing performance.
• Strong strategic thinking, planning, prioritization, and change leadership skills.
• Excellent cross-functional collaboration, communication, and vendor partnership skills.
• Proficiency with Salesforce, Tableau, Microsoft Office, and field productivity tools.
• Beauty industry or adjacent B2B sales experience preferred.
• Ability to travel overnight and weekends as business needs require.

Requirements

• Lead the performance of a large Full-Service region, delivering against sales, gross margin, new customer acquisition, customer retention, productivity, and profitability targets.
• Translate company strategy into a regional operating plan.
• Review monthly and quarterly regional performance and identify performance gaps.
• Ensure regional forecasting accuracy through disciplined review of sales trends and productivity indicators.
• Coach Full-Service Leaders to use business tools effectively.
• Serve as the senior regional partner for vendor/manufacturer relationships.
• Partner with cross-functional leaders to resolve issues and improve execution.
• Lead the regional business narrative for Quarterly Business Reviews.
• Lead, coach, and develop a team of Full-Service Leaders.
• Build and maintain a strong regional leadership bench.
• Own regional talent planning in partnership with HR and Talent Acquisition.
• Establish a consistent leadership operating rhythm across the region.
• Spend meaningful time in market with Full-Service Leaders.
• Drive accountability for associate experience, retention, engagement, and culture.
• Lead onboarding and development standards for Full-Service Leaders.
• Share best practices across regions.
• Lead or contribute to enterprise and cross-regional initiatives.
• Provide input to the VP of Full-Service on organizational design.
• Model enterprise leadership by balancing regional priorities with broader company goals.

Benefits

• The Company does not provide visa sponsorship for this position.
• Applicants must be currently authorized to work in the U.S.

Working Conditions & Physical Requirements

• Normal business travel and office/field conditions typical of meetings, stores, customer visits, and travel by automobile or air.
• Regular travel across the assigned region and periodic overnight stays.
• Standard sedentary and mobile physical requirements apply.