[Hiring] Salesforce Administrator / Developer @MIRA CONSTRUCTION L.L.C

Role Description

We are looking for a Salesforce specialist to take ownership of the setup, development, and day-to-day administration of a real estate developer’s CRM. The role involves:

• Configuring sales pipelines
• Integrating communication channels and lead sources
• Automating lead distribution
• Creating reports and dashboards
• Maintaining data quality
• Helping the team use Salesforce effectively
• Integrating Salesforce with websites and external services
• Managing data related to real estate projects and units
• Providing ongoing system support after implementation

Responsibilities

Sales Pipelines and Processes

• Configure and improve lead and opportunity management processes, including stages, transition criteria, required fields, loss reasons, tasks, and reminders.
• Align with the business on the differences between direct customer inquiries and broker/agency workflows, implementing separate processes where necessary.
• Configure the conversion of leads into contacts and opportunities while preserving the lead source, history, and ownership.
• Establish relationships between customers, brokers, opportunities, projects, and units within the existing data model.
• Automate follow-ups, inactivity monitoring, and escalations to managers.

Communication Channels and Lead Sources

• Audit existing channels and integrate the agreed set with Salesforce.
• Enable sales managers to handle communications directly from the CRM wherever supported by the selected solution.
• Configure the association of inquiries with existing customers, handle repeat inquiries, and prevent duplicate records.
• Preserve lead source information, UTM parameters, campaign data, project interest, and other agreed data points.
• Configure templates, notifications, and automated confirmations while accounting for consent requirements and unsubscribe preferences.
• Monitor integration errors to ensure that failed leads and messages are detected and can be reprocessed without creating duplicates.
• Assess compatibility, licensing requirements, and connector costs before implementation.

Lead Assignment and Reassignment

• Implement agreed lead assignment rules based on project, language, source, team, manager availability, and workload.
• Account for repeat inquiries assigned to an existing manager, exceptions, employee leave, inactive users, and backup queues.
• Monitor time to first contact, configure notifications, and enable reassignment when agreed response-time targets are missed.
• Maintain an assignment history showing who received each lead, when it was assigned, and why ownership changed.
• Ensure accurate reporting after reassignment by separately tracking metrics.

Qualifications

• Fluent Russian for gathering requirements, discussing solutions, and training employees.
• Hands-on experience independently configuring and maintaining Salesforce in a business environment (3+ years preferred).
• Strong knowledge of Sales Cloud processes and the Leads, Contacts, Accounts, Opportunities, Campaigns, and Activities data models.
• Practical experience with Salesforce Flow, validation rules, lead assignment rules, queues, access management, reports, and dashboards.
• Experience integrating external systems via APIs and webhooks, troubleshooting errors, handling repeated requests, and preventing duplicate records.
• Proficiency in Apex and SOQL sufficient to independently read, troubleshoot, and modify existing logic.
• Experience with data imports, cleansing, and bulk updates.
• Experience working with sandbox environments, deploying changes, and using version control for code.
• Ability to translate business requirements into practical solutions, estimate effort, and explain outcomes to non-technical stakeholders.
• English proficiency sufficient for technical documentation and communication with support teams.

Nice to Have

• Experience in real estate development, including multiple projects, brokers and agencies, unit catalogs, and long sales cycles.
• Hands-on experience integrating WhatsApp, telephony, email, and advertising lead forms with Salesforce.
• Experience implementing complex lead assignment rules, monitoring response times, and maintaining accurate metrics after reassignment.
• Experience integrating CRM systems with websites, registration forms, event management services, and email marketing platforms.
• Experience with Lightning Web Components, integration platforms, and automation tools.
• Salesforce certifications in administration, development, or Sales Cloud.

Benefits

• Dynamic, fast-growing, and collaborative team
• Professional growth and career development opportunities