Role Description
We are seeking a highly motivated, results-oriented Sales Specialist to support occupancy growth across our national portfolio. In this role, you will be assigned to under-performing or transitional communities on a rotating, quarterly basis. Your primary focus will be personally driving move-ins by managing the sales process from lead to close, working directly with prospective residents and their families. While you will provide support and guidance to the on-site sales teams, this position is hands-on and performance-focused—ideal for someone who excels in closing and thrives on meeting (and exceeding) occupancy goals.
Key Responsibilities
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Achieve sales targets and demonstrate a high level of customer satisfaction
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Travel to assigned communities across the U.S. (approximately quarterly rotation)
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Personally manage leads, conduct tours, follow up with prospects, and close new move-ins
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Develop and execute community-specific sales strategies that drive immediate occupancy growth
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Analyze local market conditions and competitive positioning to inform tactical efforts
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Partner with Executive Directors and Regional Sales Leaders to establish short-term sales plans
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Track and report key performance indicators, lead conversion metrics, and occupancy trends
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Offer sales process coaching and mentorship to on-site team members as needed
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Serve as a brand ambassador and uphold Watermark’s high standards of service and engagement
Qualifications
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5+ years of successful direct sales experience in senior living, hospitality, healthcare, or similar field
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Proven track record of closing sales and driving occupancy results
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Excellent interpersonal, follow-up, and tour presentation skills
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Strong understanding of CRM systems and sales performance metrics
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Ability to work independently and adapt quickly in diverse environments
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Willingness and availability to travel extensively (75%+), including overnight stays
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Bachelor’s degree in Business, Marketing, Communications, or related field preferred
Benefits
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National impact with hands-on influence in high-need communities
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Competitive salary and performance incentives
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Extensive travel support and expense reimbursement
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Comprehensive benefits package: medical, dental, vision, 401(k), PTO, and more
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Opportunities for career advancement within a growing, purpose-driven organization
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A values-driven culture where your work directly improves the lives of others
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Competitive Wages
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Get Immediate Access to Earned Income Through Dayforce Wallet
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Easy Shift Scheduling with Mobile App
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Recognition and Rewards Program
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Vacation, Holiday, and Sick Pay
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401k Program
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Associate Discounts
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Education and Training Programs Available