Role Description
The Sales Producer is responsible for cultivating and building new relationships with key decision makers at colleges and universities to generate prospect opportunities. As an effective sales executive, you will aggressively develop a pipeline of opportunities that align with target account demographics defined by the Student Health division of Wellfleet while representing the organization in a positive and professional manner. The ideal candidate will manage all phases of the sales cycle, from introduction through closing, be responsible for responding to RFPs, contributing to proposal content, managing review and submission of final proposals. While also collaborating with the Marketing Team to generate and develop company and industry content to highlight the Wellfleet value proposition and stay abreast of industry topics.
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Be accountable for identifying and closing opportunities to acquire new student health insurance clients and to promote Wellfleet value product to market.
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Establish and build relationships with key decision makers who contribute/influence institutional buying practices.
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Identify and direct necessary marketing support to provide relevant industry updates and value prop dissemination.
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Be a liaison with internal account management teams to support effective client satisfaction, deliverable accountability, and positive impression/satisfaction with Wellfleet brand.
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Ensure that Wellfleet products are competitively positioned based on client requests and expectations.
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Work with Underwriting team to ensure product/service requirements are clearly understood, relevant claims information has been obtained, requested nuances are documented and accounted for, and marketplace competition positions are anticipated.
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Assist with the development of strategies and plans to grow the business; develop selling models to optimize sales results.
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Create and maintain a business plan within the assigned territory based on the customers’ likely requirements; drive the pipeline and revenue goals for accounts within scope of responsibility to meet and ultimately exceed growth goals.
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Assess short-term and long-term market potential by understanding Wellfleet’s current market position within each product line while identifying, defining, and communicating reasons for Wellfleet fit with target market demographic.
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Understand the clients’ product and service issues/needs and work with sales and product leadership to align Wellfleet’s product development, case set-up, underwriting and other internal resources and services to meet the clients’ needs.
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Professionally manage the sales pipeline in collaboration with sales operations by strategically monitoring health and tracking top pursuits.
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Develop and maintain a holistic view of Wellfleet’s offerings and competitor and market conditions within the assigned area and identify account segment opportunities.
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Consistently gather and provide market intelligence regarding national and local market activity, including information on all aspects of competitors, customer wants and needs, and emerging industry/segment trends.
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Compile statistics, evaluate data, form conclusions and present recommendations to leadership in several areas; stay ahead of the curve on technical product related knowledge and general sales techniques and trends.
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Prepare summaries of important trends for leadership; proactively consult with and influence a variety of constituents based on strategies and actual performance.
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Develop, execute, and monitor a Sales and Service business plan consistent with the overall strategy and objectives for revenue, sales, persistency, and earnings with a sound development of internal and external relationships resulting in excellent work outcomes.
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Perform other duties as assigned.
Qualifications
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Bachelor’s Degree in business or related field and a minimum of 5 years relevant sales experience or equivalent combination of education and experience.
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Demonstrated ability to create and collaborate to develop long term strategic client acquisitions.
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Knowledge of health and accident insurance; knowledge in higher education a plus.
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Familiarity with public and private higher education purchasing practices, formal bid protocols, centers of influence on decision making, and networking avenues through local and national conferences, seminars, and industry events.
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Insurance Licensed.
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Excellent presentation/public speaking skills.
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Superior verbal and written communication skills.
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Ability to travel nationally to target markets.
Benefits
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Competitive compensation package.
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Comprehensive benefits package including life, health and dental, vision, 401K retirement plan, short- and long-term disability coverage, flexible/dependent care spending account, tuition reimbursement, and business casual dress.