Role Description
The Sales Operations Manager β Direct Sales is the operational backbone of the AE motion. This role exists to bring clarity, rigor, and predictability to how revenue is generated β without slowing sellers down.
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Acting as a trusted partner to Sales leadership, this role ensures the pipeline is real, the forecast is defensible, and the data tells a clear story about whatβs working, whatβs at risk, and where to focus next.
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Rather than reacting to end-of-quarter surprises, the Sales Operations Manager proactively pressure-tests assumptions, surfaces insights, and helps the business scale with confidence.
Performance Objectives
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Establish Clarity and Trust (First 30 Days)
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Develop a deep understanding of the Direct Sales motion, segments, and current performance drivers.
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Build strong working relationships with Sales leadership, Enablement, SDR, Partner, Finance, and Business Systems.
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Audit pipeline health, stage integrity, forecasting accuracy, and inspection cadence.
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Assess territory design, quota coverage, and capacity assumptions.
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Identify the most significant friction points impacting seller efficiency or sales forecast reliability.
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Assess sales tech stack and utilization of tools to make recommendations to improve.
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Deliver a clear current-state assessment with prioritized recommendations.
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Build Operational Rigor (60 Days)
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Establish a consistent weekly pipeline inspection and forecasting cadence with Sales leadership.
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Implement clear pipeline hygiene standards, including stage criteria, aging thresholds, and close-date discipline.
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Validate or refine territory and account assignment models.
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Deliver actionable funnel, velocity, and win-rate insights by segment and rep cohort.
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Partner with Business Systems to scope and prioritize CRM and workflow improvements.
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Align with Enablement on changes requiring seller communication or reinforcement to drive best practice process and tool adoption.
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Establish Strong Operating Foundations (First 60β90 Days)
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Own pipeline health, stage integrity, and inspection standards across the Direct Sales motion.
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Lead a consistent forecasting cadence with Sales leadership, surfacing risk early and pressure-testing assumptions.
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Stabilize territory design, account assignments, and quota coverage.
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Audit CRM workflows and reporting to identify the highest-impact opportunities to reduce seller friction.
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Scale Predictability and Impact (90+ Days)
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Consistently audit lead and opportunity adoption, pipeline health and forecast accuracy to provide timely coaching, boost forecast accuracy and enable confidence in numbers for Finance forecasting practice.
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Assess territory, quota, and coverage framework aligned to growth plans. Make recommendations to improve if required.
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Surface repeatable insights on ICP fit, deal quality, and conversion drivers.
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Establish durable reporting and inspection views trusted by Sales leadership.
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Create feedback loops to Marketing, Product, and Enablement based on field data.
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Be viewed by Sales leadership as a trusted operational partner.
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Drive Predictability and Insight (3β6 Months)
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Deliver clear, defensible forecasts trusted by Sales leadership and Finance.
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Provide actionable insights on funnel performance, win rates, velocity, and deal quality by segment and rep cohort.
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Diagnose performance gaps rooted in process, ICP fit, coverage, or deal quality β not coaching.
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Partner with SDR Ops and Analytics to refine ICP definitions, account fit, and lead-to-opportunity handoffs.
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Translate field insights into concrete recommendations for Marketing, Product, and Enablement.
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Scale and Optimize the Revenue Engine (6+ Months)
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Own and evolve territory, quota, and capacity frameworks aligned to quarterly and annual planning cycles.
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Maintain durable reporting and inspection views that support planning and decision-making.
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Continuously improve CRM systems and workflows in partnership with Business Systems, ensuring adoption and seller trust.
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Serve as a long-term operational partner to Sales leadership, balancing speed with discipline as the business scales.
Qualifications
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Proven examples from your career that show you can do this job.
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Experience building systems, driving alignment, and creating impact at scale.
Location
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This position can be located anywhere in the U.S.
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All positions will require up to 15 days of travel per year for company-wide events (typically January, May, September).
Compensation
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On-target earnings for this role range between $100,000 and $120,000 per year, depending on experience.
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Includes base salary and variable incentive compensation based on performance.
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Comprehensive benefits package upon hire, including ISOs, health insurance, 401(k) matching, and paid time off.
Equal Employment Opportunity
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OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity.
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We do not discriminate on the basis of various legally protected characteristics.
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We strive to provide reasonable accommodations to qualified individuals with disabilities.
Pay Transparency
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Prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment.
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Regularly review compensation practices to align with our values and goals.