[Hiring] Sales Executive @Council Capital

Role Description

StrataPT recovers revenue for therapy practice owners who lose 5% to 15% of what they earn due to denied claims, underpayments, and incomplete billing tasks. We provide practice management software and revenue cycle management for outpatient physical and occupational therapy practices nationwide. We only get paid when our customers get paid.

We need a sales leader to turn demand into a predictable number, carry a quota, and build the team that takes us to our next capital milestone.

Why This Role

• You Build It: Create the process, set the forecast, define the hiring bar and outbound strategies, and own the results.
• The Hard Part Is Done: The product works, customers stay, and inbound demand is strong; the challenge is conversion and pipeline generation.
• A Product You Can Sell With Conviction: Help independent clinics recover revenue that payers withhold.
• A Seat at the Table: Report to the President and present results to the board.
• Ownership in What You Build: Equity participation means you share in the value you create.
• Serious Backing: Backed by Council Capital, a healthcare-focused private equity firm.

What You Will Do

• Sell: Spend about half your week on your own pipeline, making calls and closing deals.
• Coach: Combine credibility with strong sales mechanics for incredible returns.
• Hire: Recruit and ramp up account executive #2, setting the standard for future hires.
• Build: Establish the sales process in HubSpot, run weekly pipeline reviews, and develop outbound initiatives.

What Winning Looks Like in Year One

• Close your first deal within 60 days and deliver $600K in new annual recurring revenue personally over the year.
• Book $2.5M in new annual recurring revenue as a team in 12 months.
• Reach 45 qualified leads per month by month six, with at least 30% from non-paid sources.
• Maintain a 28% close rate from qualified lead to signed customer for a full quarter.
• Account executive #2 closes their first deal within 90 days and both are at 80% of plan or better by month twelve.
• Forecast accuracy within ±15% of actuals for six straight months.
• Sales is led by you and your team, not the executive team’s calendar.

You Will Thrive Here If You

• Have carried a personal quota and led other sellers.
• Close volume in the $20,000-$85,000 range.
• Have sold to owner-operators who sign personally.
• Generate pipeline and don’t just work pre-qualified leads.
• Excel in a small company with limited infrastructure, tooling, or budget.
• Have owned and delivered accurate sales forecasts.
• Know how to make calls on seller performance.
• Built sales workflows in HubSpot or a similar CRM that drive action.

Bonus Points

• Revenue cycle management, medical billing, practice management, or EMR software sales into outpatient providers.
• Sold on a percentage-of-collections pricing model.
• A clinical background or coached sellers from clinical roles (PT, OT, SLP).
• Deep experience with HubSpot as your CRM.
• Private equity experience, and an understanding of capital events and growth goals.

Probably Not Your Seat If

• You haven’t closed a deal yourself in three years.
• You need an SDR team, sales engineer, and a large budget to succeed.
• Your best results came from enterprise deals above $100K.

Company Description

Council Capital and our portfolio companies are committed to building high-performing teams by hiring the best talent—period. We believe in putting the right people in the right seats, regardless of background, and we’re always looking for individuals who bring fresh thinking, grit, and a drive to make a difference.

Thank you for considering a role with one of our companies. We’re excited to learn more about you.