Role Description
The Sales Director is a strategic leader responsible for driving revenue growth, overseeing sales operations, and aligning the Citrix sales organization with broader business objectives. This role serves as a critical bridge between executive leadership and the sales team, translating corporate strategy into actionable plans that deliver measurable results.
What You'll Be Doing:
-
Strategic Planning and Sales Forecasting
-
Develop and execute comprehensive sales strategies aligned to company objectives and market opportunities.
-
Set sales targets and quotas, and deliver accurate annual and quarterly revenue forecasts.
-
Monitor and analyze key performance indicators, including pipeline health, conversion rates, deal size, and sales cycle.
-
Leverage pipeline insights to ensure predictable revenue and proactively identify risks and growth opportunities.
-
Strategic Execution
-
Drive execution of sales plans to meet or exceed revenue targets and expand market share.
-
Align sales motions with evolving market dynamics, partner ecosystems, and Citrix priorities.
-
Establish and manage performance metrics, budgets, and operating rhythms to ensure consistent execution.
-
Team Leadership and Development
-
Lead, coach, and develop frontline sales managers and teams to achieve performance objectives.
-
Recruit and retain top talent, while building a high-performance, accountable sales culture.
-
Provide ongoing enablement, training, and career development to strengthen organizational capability.
-
Customer and Account Management
-
Build and maintain executive-level relationships with key customers and strategic partners.
-
Partner with customers to understand business objectives and deliver value-driven solutions.
-
Lead negotiations and close high-value, strategic deals.
-
Market and Competitive Intelligence
-
Maintain deep understanding of Citrix solutions, market trends, and competitive positioning.
-
Equip teams to effectively articulate value propositions and differentiate in the market.
-
Cross-Functional Collaboration
-
Partner closely with marketing, product, and executive leadership to align go-to-market strategies.
-
Support product launches, campaigns, and strategic initiatives to drive pipeline and revenue growth.
-
Reporting and Decision Support
-
Provide regular, data-driven insights on sales performance, market trends, and business outlook to executive leadership.
-
Identify opportunities for growth and recommend strategic adjustments to improve outcomes.
Qualifications
-
Proven track record of leading high-performing sales organizations and delivering revenue growth.
-
Strong forecasting, analytical, and operational management capabilities.
-
Executive-level communication, negotiation, and presentation skills.
-
Ability to influence across all levels of the organization and drive alignment.
-
Experience in B2B enterprise sales, with preference for Citrix or adjacent technologies.
-
Typically requires a minimum of 15-18 years of related experience with a 4 year degree; or 12 years and an advanced degree; or equivalent experience.
Requirements
-
Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.
Benefits
-
Medical, Dental, Vision Insurance
-
401k, With Matching Contributions
-
Short-Term/Long-Term Disability Insurance
-
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
-
Paid Time Off (including sick, holiday, vacation, etc.)
-
Tuition Reimbursement
-
Growth Opportunities
-
And more!