[Hiring] Sales Development Sequence Manager @First Due

Role Description

First Due is a leading provider of Public Safety Software, and outbound prospecting is one of our highest-leverage channels for generating qualified pipeline across fire, EMS, and law enforcement agencies. We're looking for a Sales Development Sequence Manager to serve as the operational backbone of our SDR motion—owning every cadence, sequence, and outbound play across Gong Engage and Salesforce.

• Own the end-to-end design, build, and optimization of all SDR cadences and sequences in Gong Engage and Salesforce.
• Develop a structured A/B testing program across various elements.
• Maintain a versioned, tagged library of cadences segmented by persona, agency size, and use case track.
• Continuously monitor sequence performance and refresh underperforming cadences.
• Partner with the Director of Sales Development and RSDs to translate quarterly priorities into deployable cadences.
• Own the operational workflow that moves prospecting data from various platforms into Gong Engage and Salesforce.
• Build and maintain trigger-based outbound plays around public safety-specific signals.
• Maintain list hygiene standards across the SDR funnel.
• Operate as the primary owner of Qualified and its AI-driven automated sequencing for the SDR team.
• Lead onboarding and ongoing training for SDRs on various platforms.
• Serve as the central operational point of contact between SDRs, RSDs, Marketing, RevOps, and Product Marketing.
• Define and track sequence-level KPIs and build dashboards for performance visibility.

Qualifications

• 4–7 years of experience in sales development operations, sales engagement management, or RevOps.
• Hands-on expertise in Gong Engage (or comparable platforms) and Salesforce.
• Demonstrated experience with at least one prospecting/sales intelligence platform.
• Direct, hands-on experience with Qualified or comparable AI-driven platforms.
• Proven ability to design, run, and act on rigorous A/B tests.
• Strong messaging and copywriting instincts.
• Highly organized with strong project management instincts.
• Excellent written and verbal communication skills.

Requirements

• B2B SaaS or technology company experience, ideally selling into mid-market or government/public sector buyers.
• Familiarity with public safety, government, or mission-critical software industries.
• Experience operating within or alongside an AI-forward GTM team.
• Background that combines messaging/content development with sales engagement operations.
• Confidence navigating a fast-paced, cross-functional environment.

Benefits

• Competitive pay.
• Medical, dental, and vision coverage.
• FSA/HSA.
• 401(k).
• Flexible PTO.
• A fully remote workplace.
• A technology stipend.
• Opportunities for advancement.