[Hiring] Sales Development Representative @Optimal Workshop

Role Description

As a Sales Development Representative (SDR) at Optimal, you will play a crucial role in identifying, qualifying, and nurturing leads to drive sales growth. This role is a blend of inbound and outbound prospecting, with a strong focus on proactive U.S. and international outbound activity, alongside the qualification and triage of inbound leads. A key part of this role will also be helping us build and document our sales playbook from the ground up.

• Identify and contact potential clients through a variety of outreach methods including email, LinkedIn, and phone calls
• Qualify inbound leads and set meetings with Account Executives by applying BANT criteria
• Nurture leads and ensure timely follow-ups to move them through the sales pipeline
• Document and continuously improve our outbound and inbound sales motions, including outreach sequences, messaging frameworks, objection handling, and insights from call recordings
• Update and maintain accurate sales activity records in Salesforce or HubSpot
• Conduct research on potential customers and industry trends
• Work closely with Sales and Marketing teams to align strategies and share insights
• Consistently meet or exceed monthly and quarterly quotas for qualified opportunities and meetings completed
• Maintain a strong understanding of our products, services, and competitors to effectively communicate value to prospects

Qualifications

• Experience in a sales, marketing, or other relevant role, preferably in a SaaS or tech environment
• Strong communication and interpersonal skills
• Excellent organizational and time management abilities
• Proven ability to build relationships and generate leads
• Experience with CRM software (e.g. Salesforce, HubSpot)
• Interest in building and improving sales processes
• A passion for technology and a strong interest in UX
• Ability to work in a fast paced, remote environment across different timezones

Requirements

• Consistently meet or exceed monthly and quarterly targets for inbound and outbound outreach, including emails, calls, and LinkedIn outreach
• A high percentage of inbound leads successfully qualified according to BANT criteria
• Consistently meet or exceed the number of meetings scheduled with Account Executives each month
• A well-documented and evolving SDR playbook that can be used to scale the team
• The ability to nurture and move leads effectively through the pipeline, ensuring timely follow-ups
• Maintaining up-to-date and accurate records in CRM tools (HubSpot), ensuring no missed opportunities
• Demonstrating strong product knowledge in conversations with prospects, leading to higher engagement and trust

Benefits

• Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team)
• Employee Share Option Plan (ESOP) to help you benefit from the long-term success of the company
• Annual wellbeing allowance and support
• Home office set-up
• 4 weeks annual leave plus an additional day off on your birthday!
• Opportunities for professional growth and development
• Remote and flexible working (this is a fully remote role based in the US, with some travel required for team and customer meetings)