Role Description
Bloomreach is looking for an organized, tech-savvy, and highly collaborative
Sales Automation Specialist
to serve as the coordination layer between marketing-generated demand and the sales team. In this role, you will own the operational flow of inbound marketing-sourced leads (“BrandGen”) to ensure leads are routed accurately, meetings are scheduled and completed, and handoffs between teams happen quickly and cleanly.
This opportunity is ideal for someone who thrives in a fast-moving environment, communicates exceptionally well internally, and enjoys making processes run better. The
Sales Automation Specialist
will be responsible for working closely with AEs, marketing, and revenue operations to ensure inbound opportunities move through the funnel with speed, clarity, and accountability.
A day in the life:
-
Monitor inbound “BrandGen” lead flow and ensure leads are routed to the right Account Executives based on territory, segment, and ownership rules.
-
Partner with AEs to confirm meetings are scheduled promptly and completed as expected.
-
Act as the connective tissue between marketing-sourced pipeline and the sales organization, helping ensure nothing gets dropped between teams.
-
Track speed-to-lead, meeting progression, routing accuracy, and other key operational signals across the inbound motion.
-
Identify breakdowns, bottlenecks, and inconsistent execution, then partner with the right teams to resolve them.
-
Create and maintain a feedback loop with marketing and operations on lead quality, routing issues, meeting outcomes, and conversion trends.
-
Help improve inbound workflows, documentation, and operating discipline so the process becomes faster, cleaner, and more scalable over time.
-
Communicate clearly and proactively with cross-functional stakeholders when action is needed, follow-up is missing, or processes are not working as intended.
-
Work directly within AI-powered go-to-market tools to support lead prioritization, outreach automation, and workflow efficiency across the inbound motion.
Qualifications
-
1 to 3 years of experience in a sales support, sales coordination, business development support, marketing operations support, or similar go-to-market role.
-
Strong organizational skills and exceptional attention to detail.
-
Excellent written and verbal communication skills, especially in internal stakeholder management.
-
Ability to coordinate across multiple teams and keep work moving without direct authority.
-
Comfort working in CRMs and go-to-market systems such as Salesforce, HubSpot, or similar tools.
-
Strong sense of ownership and follow-through; able to spot gaps and drive resolution.
-
Analytical mindset with the ability to identify trends, process breakdowns, and opportunities for improvement.
-
Ability to work quickly and accurately in a high-volume environment.
-
Confidence navigating ambiguity and prioritizing across multiple inputs.
-
Strong technical aptitude and comfort learning new tools and systems quickly.
-
Comfort using or learning AI-powered go-to-market tools to support lead prioritization, outreach automation, and workflow efficiency (e.g., Salesloft, Qualified, or similar platforms).
Preferred skills and experience:
-
Experience supporting an inbound sales motion or marketing-to-sales handoff process.
-
Exposure to lead routing logic, territory assignment, meeting coordination, or funnel management.
-
Experience partnering with marketing, SDR, sales, or RevOps teams in a B2B SaaS environment.
-
Familiarity with speed-to-lead, conversion metrics, and inbound funnel reporting.
-
Experience identifying and improving operational workflows or process documentation.
-
Comfort working with Slack, CRM reporting, spreadsheets, and other workflow tools.
-
Prior experience in a highly cross-functional coordination role where success depended on strong internal communication.
What success in this role looks like:
-
BrandGen leads are routed quickly and accurately.
-
Meetings are consistently scheduled and completed with minimal manual chasing.
-
AEs trust the process and know where to go when issues arise.
-
Marketing receives clear, actionable feedback on lead quality and conversion patterns.
-
Inbound execution becomes faster, more consistent, and easier to scale.
-
Process gaps are surfaced early and solved thoughtfully.
Compensation
The on-target-earnings range for this position is $70,000. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.
Benefits
-
Health care including medical, dental, and vision insurance.
-
401k plan with employer contribution.
Culture
-
A great deal of freedom and trust.
-
Defined values and key behaviors embedded in processes.
-
Flexible working hours to accommodate your working style.
-
Virtual-first work with several Bloomreach Hubs available across three continents.
-
Company events to experience the global spirit of the company.
-
Support for volunteering activities with 5 paid days off to volunteer.
Personal Development
-
People Development Program with personal development workshops.
-
Access to a communication coach for work-related challenges.
-
Managers encouraged to participate in the Leader Development Program.
-
$1,500 professional education budget on an annual basis.
Well-being
-
Employee Assistance Program available for non-work-related challenges.
-
Subscription to Calm - sleep and meditation app.
-
‘DisConnect’ days for additional time off each quarter.
-
Facilitation of sports, yoga, and meditation opportunities.
-
Extended parental leave up to 26 calendar weeks for Primary Caregivers.
Compensation
-
Restricted Stock Units or Stock Options based on role, seniority, and location.
-
Participation in the company's success through performance bonus.
-
Employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
-
Celebration of work anniversaries — Bloomversaries!