Role Description
The Revenue Operations (RevOps) Analyst/Manager, Sales and Marketing is responsible for building and optimizing the systems, data, and processes that power New Charter's go-to-market engine. This role sits at the intersection of Sales and Marketing and is accountable for CRM health, reporting, pipeline analytics, and toolstack management to drive operational efficiency and revenue performance.
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Responsible for the end-to-end design of the marketing and sales process flow that works best for New Charterβs hybrid sales model.
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Own and administer appropriate sales and marketing tools, ensuring data integrity, workflow automation, and user adoption.
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Build and maintain dashboards and reports that provide Sales and Marketing leadership with real-time pipeline visibility.
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Partner with marketing to track campaign performance, lead flow, and marketing-attributed pipeline.
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Partner with sales leadership to support territory planning, quota setting, and forecasting accuracy.
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Identify and implement process improvements across the lead-to-close funnel.
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Manage and optimize the go-to-market tech stack including CRM, marketing automation, sales engagement, and BI tools.
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Develop and enforce data governance standards across Sales and Marketing systems.
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Support onboarding of new sales and marketing hires on tools and processes.
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Deliver monthly and quarterly RevOps performance reporting to leadership.
Qualifications
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3β6 years of Revenue Operations, Sales Operations, or Marketing Operations experience.
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Deep CRM expertise (HubSpot strongly preferred, Salesforce a plus).
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Experience with marketing automation platforms (HubSpot, Marketo) and sales engagement tools.
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Strong analytical skills β proficient in data analysis, reporting, and BI tools (Tableau, Power BI, or similar).
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Strong understanding of AI tools to support sales and marketing strategies.
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Understanding of the full go-to-market funnel from lead generation through closed/won.
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Familiarity with IT services or MSP environments preferred.
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Strong communication skills for cross-functional stakeholder management.
Requirements
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Systems thinker who thrives on building structure and scalability.
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Detail-oriented with strong data quality standards.
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Cross-functional collaborator β bridges Sales and Marketing effectively.
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Proactive problem-solver who identifies gaps before they become issues.
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Comfortable working independently in a remote-first, evolving organization.
Benefits
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Growth and learning initiatives.
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Employee benefits.
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Company innovation.