Role Description
The Regional Sales Manager (RSM) is a cluster-level revenue operator responsible for improving sales execution and accelerating organic revenue growth across a group of portfolio companies. The role partners directly with CEOs and Business Unit leaders to strengthen pipeline discipline, improve forecast accuracy, and raise commercial maturity across the region.
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This is not purely an advisory role; the RSM is expected to take direct sales management responsibility inside Business Units where that is the fastest route to growth.
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Success is reflected in improved revenue predictability, stronger pipeline discipline, and sustained bookings growth across Business Units.
What You Will Do
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Sales Execution & Commercial Acceleration
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Drive new and expansion bookings growth across the cluster.
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Act as sales manager for one or more Business Units.
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Reduce volatility in bookings performance and increase revenue consistency.
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Strengthen proactive sales behaviour across outbound, account expansion, renewals, and opportunity reactivation.
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Improve sales execution across the full funnel, from lead generation to closing and account retention.
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Embed sales methodology and qualification standards.
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Lead deal/pipeline reviews and targeted coaching.
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Pipeline Discipline & Forecast Integrity
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Improve forecast reliability across Business Units.
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Define and apply opportunity qualification standards.
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Ensure pipeline visibility reflects realistic execution capacity.
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Monitor sustained underperformance patterns and ensure corrective action plans are implemented.
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Revenue Standards & Definitions
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Act as guardian of Everfield's revenue definitions in the region.
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Hold definitions consistently, including where a Business Unit's own logic pushes against them.
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Make the cluster comparable to every other region.
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Commercial Governance
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Ensure transparency in quota design and attainment measurement.
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Support commission structure alignment with business goals.
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Contribute to annual, quarterly, and monthly commercial planning.
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Commercial Diagnostics
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Diagnose revenue performance across segments, teams, and funnel stages.
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Produce a written diagnostic and prioritised action plan for each Business Unit.
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Provide feedback on pricing discipline, discounting practices, and packaging effectiveness.
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CEO & General Director Partnership
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Act as strategic commercial partner to CEOs and Business Unit leaders.
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Challenge growth assumptions constructively.
What Success Looks Like
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Full visibility into the commercial funnel, aligned with HQ reporting standards.
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Acceleration of organic recurring revenue growth across the region.
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Improved reliability of pipeline data and forecast accuracy.
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Sales pipelines that more accurately predict bookings performance.
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At least one Business Unit where you hold sales management directly.
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Reliable visibility of quota attainment and seller productivity.
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Deal reviews embedded across portfolio sales teams.
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Revenue per seller increasing steadily across the cluster.
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A documented, reusable set of playbooks and diagnostics.
Qualifications
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6-10 years total experience in B2B SaaS revenue roles.
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At least 3-4 years in a sales management position.
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Track record of consistent revenue target attainment.
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Direct experience leading and developing a sales team.
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Experience diagnosing revenue performance across the full funnel.
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Manages through CRM data, familiar with Salesforce or HubSpot.
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Experience working with senior stakeholders on commercial performance.
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German fluency required, with professional English for work across the group.
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Commercial finance literacy is a strong advantage.
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Private-equity-backed or multi-entity SaaS environment experience is a strong advantage.
Skills
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Structured coaching and seller development.
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Pipeline discipline and forecasting.
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Change management.
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Documentation and knowledge scale.
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Commercial planning and challenge.
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Commercial storytelling.
Who You Are
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You lead teams and influence without authority.
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You are hands-on with sales execution.
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You combine analytical thinking with practical commercial judgement.
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You communicate clearly and directly.
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You are pragmatic in complex environments.
Hiring Process
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TA screen (30min)
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Hiring Manager interview (90min)
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Group Director interview