[Hiring] Regional Sales Manager @Athletic Brewing Co.

Role Description

We are seeking a strong Region Sales Manager to lead and grow Athletics’ business across the Southeast region by supporting Territory Managers, strengthening distributor partnerships, and driving best-in-class market execution. This role blends strategic planning with hands-on leadership, requiring someone who can:

• Build sales plans
• Coach team members
• Support distributor priorities
• Amplify brand marketing
• Stay close to account-level performance

The RSM will ensure our brand shows up with quality through strong product presentation, rotation, retail execution, and thoughtful market planning. This leader must:

• Communicate clearly
• Follow through on commitments
• Build trusted relationships with distributors, retailers, brand partners, internal stakeholders, and team members
• Create an inclusive environment where the team feels supported, coached, and challenged to grow

This is a self-directed, results-driven role for a curious, proactive leader who can:

• Improve systems
• Support chain opportunities
• Solve market challenges in real time
• Take clear ownership of regional goals, distributor follow-up, team performance, and measurable execution

Southeast Region: FL, GA, NC, SC

Preferably based in Florida major metro area - Other major metros in the region would also be considered. Must be within commutable distance of a major airport. Relocation considerations may be discussed.

Qualifications

• Passion, Integrity, Honesty, Dependability, Attention to Detail
• Team-oriented and results driven with a commitment to quality
• Must be able to fulfill physical requirements of delivering beer and setting up at festivals
• Must be able to travel around the territory freely and regularly
• Independent operator - disciplined and self-driven
• Strong communicator and team player, ability to build meaningful relationships with new contacts and motivate
• Personal curiosity in improving systems
• Desire to have a positive impact on customers and team members
• Passionate interest for the brewing industry and community
• Must live or be willing to relocate to territory
• Available to work nights/weekends from time-to-time

Requirements

• Assists the Region VP of Sales and respective Regional Sales Manager in strategic planning, budgeting, and execution of all sales initiatives across assigned area
• Develops and implements creative and effective sales strategies to achieve customer and distributor awareness
• Recommends brand priorities, product positioning, packaging, POS, and pricing strategies
• Oversees and evaluates current market research and market conditions
• Directs sales forecasting activities
• Owns regional marketing budget
• Organizes and attends market events
• Assists chain team activities
• Assists COO and Operations team on inventory management and shipping/receiving logistics
• Provides leadership through ongoing development and training
• Assists in the hiring process of new team members
• Plans Territory Manager routes in major markets
• Runs all VIP/iDig reports and creates distributor-facing presentations
• Completes quarterly recaps/business reviews
• Owns communication of chain mandates to distributors
• Utilizes the REACH sales process and 1:1 templates for feedback
• Follows up with wholesalers on unfulfilled commitments
• Manages small chain accounts
• Leads Annual Business Planning with Region VP of Sales

Benefits

• Company-paid health, vision, dental, and life insurance
• 401(k) with a 5% company match
• Paid parental leave
• Paid time off
• Community Program: One paid day per month for volunteering activities
• Valued internal mobility and team equity
• Equal opportunity employer committed to diversity and inclusion