Role Description
We are seeking a
Regional Sales Director
with a strong background in hospitality and coffee sales to focus exclusively on new business development. This is an individual contributor role responsible for building a pipeline, creating tailored solutions, and closing new hospitality accounts.
The ideal candidate is a motivated sales professional with hospitality relationships, deep knowledge of the coffee and beverage industry, and a consultative approach to selling.
Responsibilities:
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Prospect, qualify, and secure new hospitality accounts (hotels, restaurants, resorts, catering groups, event venues, etc.).
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Maintain and update territory database; develop and execute a territory growth strategy.
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Build and maintain strong relationships with decision-makers (F&B directors, general managers, chefs, procurement teams).
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Conduct product presentations, tastings, and demonstrations to showcase our coffee programs, equipment, and service.
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Develop customized coffee programs aligned with client needs, brand standards, and guest experiences.
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Collaborate with Regional Vice Presidents and internal teams (service, operations, marketing) to ensure seamless onboarding and support.
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Negotiate contracts, pricing, and service agreements.
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Track sales pipeline, forecast revenue, and consistently meet or exceed sales targets.
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Stay informed on hospitality trends, competitor offerings, and coffee innovations.
Qualifications
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6+ years of sales experience in the hospitality or food & beverage industry (coffee, beverage, or specialty food strongly preferred).
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Strong network within the hospitality sector.
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Proven track record of exceeding sales quotas and driving revenue growth.
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Self-motivated with high energy and a winning attitude.
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Excellent communication, presentation, and negotiation skills.
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Consultative selling style with high emotional intelligence.
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Passion for coffee, hospitality, and delivering memorable guest experiences.
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Ability to travel regionally for client visits, trade shows, and industry events.
Requirements
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Candidate must live in the territory: New York City, NY.
Benefits
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Retirement Plan
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Associate Shopping Program
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Health and Wellness Programs
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Discount Marketplace
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Identity Theft Protection
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Pet Insurance
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Voluntary Benefits, including Critical Illness Insurance, Accident Insurance, Hospital Indemnity Insurance, Legal Services, and Choice Auto and Home Program
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Medical, Dental, Vision, Life Insurance/AD, Disability Insurance, Commuter Benefits, Employee Assistance Program, Flexible Spending Accounts (FSAs) for full-time positions.
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Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws.