Role Description
The Regional Sales Manager is responsible for the success, profitability, and strategic growth of their assigned region. This leadership role directly oversees and supports a team of Territory Managers, ensuring they consistently achieve sales goals while upholding the highest standards of professionalism and customer service. The Regional Manager serves as the team’s primary coach, mentor, and operational resource, helping to solve complex customer needs, drive adoption of company initiatives, and increase overall regional performance.
The ideal candidate is a results-driven leader with a strong understanding of the veterinary distribution business, proven experience in sales coaching and team development, and a track record of fostering long-term customer relationships.
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Set clear expectations, provide consistent feedback, and resolve challenges with professionalism.
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Create a high-performance, solutions-oriented culture that supports both individual and organizational growth.
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Candidate must reside within established territory lines and be able to work a flexible schedule Monday thru Friday.
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Base salary plus commissions/bonuses averages gross earnings $75,000 - $125,000 annually.
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Additional car allowance and monthly expense account is provided.
Qualifications
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Minimum 5 years of sales experience in the veterinary, medical, animal health, or distribution space.
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Prior experience in a sales leadership or multi-territory management role preferred.
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Prior experience in B2B sales.
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Strong understanding of the veterinary practice landscape and distributor-manufacturer dynamics.
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Exceptional communication, coaching, and interpersonal skills.
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Able to travel extensively within the assigned region.
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Valid Driver’s License and good driving record.
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Highly organized, self-motivated, and operationally sound.
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Customer service driven and focused.
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Proficient with Microsoft Office Suite.
Requirements
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Drive regional performance through strategic territory planning, effective goal alignment, and hands-on support.
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Ensure each Territory Manager is fully trained, supported, and meeting expectations.
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Conduct regular in-field travel with Territory Managers (3–4 days/week), including joint sales calls, customer visits, and business reviews.
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Lead regular performance reviews focused on sales skills, territory planning, and product knowledge.
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Develop and maintain strong relationships with key accounts across all territories.
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Provide direct customer support and manage key accounts during Territory Manager’s absences or in open territories.
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Serve as the escalation point for customer issues and/or complex sales opportunities.
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Cultivate partnerships with manufacturer reps; coordinate joint travel and field activity to strengthen collaboration.
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Facilitate Territory Manager’s co-travel days with vendors to ensure alignment and exposure to key accounts.
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Lead quarterly regional meetings and monthly sales calls; attend national sales meetings, conventions, and vendor events.
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Ensure attendance at industry events and state association meetings; complete all related paperwork and coordinate territory coverage as needed.
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Recruit, hire, and onboard new Territory Managers in collaboration with Human Resources.
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Conduct regular coaching sessions, performance evaluations, and development plans for each Territory Manager.
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Reinforce company values, expectations, and best practices through daily engagement and team support.
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Act as the first line of support for Territory Managers’ questions, challenges, and operational needs.
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Translate company initiatives into actionable regional plans and ensure consistent execution across the team.
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Provide timely feedback to leadership on customer trends, field observations, and competitor activity.
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Maintain accurate, timely reporting of sales performance, territory updates, and team development.
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Stay current on new products, promotions, and industry trends.
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Support equipment sales within the region; actively promote and coach sales teams on key product opportunities.
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Perform additional responsibilities or special projects as assigned by company leadership.
Benefits
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Health, Dental & Vision insurance
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401(k)
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Life & Disability insurance
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Employee discounts on pet supplies
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Generous paid time off including holiday pay, volunteer day, and floating holiday.