Role Description
The Partnership Director, Curriculum is a member of K12 Coalition's Corporate Sales team focused on RedThread, a suite of K-12 curriculum solutions by Lavinia Group, a division of K12 Coalition. This role serves as a dedicated curriculum sales specialist, responsible for driving RedThreadβs growth and adoption with school systems by building new partnerships and expanding its reach in the K-12 curriculum market.
This role combines strong K-12 sales expertise with a deep understanding of curriculum, district and charter needs, and the education market. The Partnership Director, Curriculum will:
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Develop and execute a sales strategy focused specifically on Lavinia Group RedThread curriculum offerings.
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Build, manage, and advance a strong pipeline of school and district/charter opportunities from prospecting through close.
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Meet or exceed established revenue and sales goals for the curriculum portfolio.
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Identify priority markets, districts/charters, and opportunities based on organizational strategy and market potential.
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Lead consultative sales conversations that connect district instructional priorities and challenges to Lavinia Group's curriculum solutions.
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Navigate complex K-12 sales cycles, including district decision-making, procurement, budgeting, and curriculum adoption processes.
Qualifications
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Bachelor's degree required.
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5+ years of successful K-12 education sales, business development, or partnerships experience, including direct experience selling curriculum and instructional products to schools and districts.
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Demonstrated success developing new business, managing a sales pipeline, and closing complex K-12 opportunities.
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Strong understanding of school and district purchasing processes, decision-making structures, budgeting cycles, and/or curriculum adoption processes.
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Ability to understand curriculum and instructional products and translate their features, evidence, and outcomes into compelling value propositions for school and district leaders.
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Experience building relationships with senior district and school decision-makers.
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Strong consultative selling, presentation, negotiation, and relationship-management skills.
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Ability to understand market dynamics and competitive offerings and use those insights to inform sales strategy and positioning.
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Strong business acumen with the ability to manage pipeline, forecasting, and revenue goals.
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Demonstrated ability to collaborate effectively across Sales, Product, Marketing, and other cross-functional teams.
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Excellent written and verbal communication skills.
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Ability to operate independently, manage multiple opportunities simultaneously, and adapt within a growing and evolving business.
Requirements
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Develop deep expertise in Lavinia Group's curriculum offerings, instructional approach, evidence of impact, and competitive positioning.
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Maintain knowledge of the K-12 curriculum landscape, market trends, competitors, district priorities, and emerging opportunities.
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Clearly articulate how Lavinia Group's curriculum addresses instructional needs and differentiates within the market.
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Gather and communicate prospective partner and market feedback to help inform positioning, product strategy, and future opportunities.
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Maintain accurate pipeline, opportunity, activity, and forecasting information within the company's CRM.
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Provide regular visibility into curriculum pipeline health, sales activity, market feedback, barriers, and opportunities.
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Use sales and market data to prioritize efforts and continuously strengthen the curriculum sales approach.
Benefits
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Flexible time off.
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Paid parental leave.
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Comprehensive medical, dental, and vision insurance.
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401(k) with company matching.