Role Description
This role has been designated as βRemote/Teleworkerβ, which means you will primarily work from home.
The Category management function defines and manages the product offering, positioning, and pricing across the product life cycle of a given portfolio, guiding the direct/indirect sales teams on such product related dimensions. They are responsible to plan the business objective for a specific portfolio, and to achieve this plan through ongoing adjustments of the product related decisions.
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Acts as the lead expert in competition product knowledge in all dimensions (product knowledge, pricing, marketing, customer requirements).
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Communicates, briefs, supports direct and indirect sales force on product strategies.
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Defines advertising and demand generation priorities at strategic and tactical levels in partnership with the Marketing function.
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Sales compensated role. Quota is an overlay.
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These jobs focus on selling to customers, typically through work that occurs outside HPE offices.
Responsibilities
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Own and drive the overall category strategy and business plan for the HPE Alletra 4000 portfolio, with accountability for growth, pipeline creation, revenue acceleration, and market penetration.
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Act as the general manager for the category, balancing business planning, competitive positioning, product strategy, ecosystem growth, sales enablement, and customer adoption.
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Develop and execute account planning strategies to identify whitespace opportunities, increase install base penetration, grow wallet share, and expand into net-new accounts.
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Partner with sales leadership, field sellers, partners, and alliance teams to position Alletra 4000 solutions against customer business challenges and workload requirements.
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Build and grow the ISV ecosystem aligned to the category by identifying strategic software partnerships, workload certifications, co-marketing opportunities, and solution integrations that drive incremental demand.
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Create differentiated positioning and messaging.
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Serve as the category expert on competitive intelligence across product positioning, pricing, workload alignment, market trends, and customer requirements.
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Develop and communicate category priorities, sales plays, and growth motions to direct and indirect sales organizations.
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Lead demand generation priorities in partnership with Marketing, including campaigns, enablement, partner activation, and ecosystem-led growth opportunities.
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Influence roadmap conversations through field feedback, market signals, competitive analysis, and customer requirements.
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Drive business reviews and performance management through data analysis, forecasting, pipeline trends, attach opportunities, and financial modeling.
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Establish executive-level relationships with internal stakeholders, partners, ISVs, and customers to accelerate category growth.
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Lead cross-functional collaboration across Sales, Marketing, Supply Chain, Product Management, Finance, and Partner Organizations to achieve category objectives.
Qualifications
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University or Bachelor's degree in Marketing or Finance; advanced degree or MBA preferred.
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Typically 8-12 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred.
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Consumer and/or Commercial Partner management expertise. End User Account management as an alternative.
Knowledge and Skills
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IT industry knowledge.
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Business planning skills, multidimensional.
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Financial planning and modeling skills, comfortable to manage high complexity business planning and reporting.
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Strong communication skills at senior management internally and externally.
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Knowledge of promotional marketing processes and practices.
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Negotiation skills and ability to frame the product value proposition to customers/partners.
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Leadership skills and cross-functional expertise (sales, supply chain, marketing).
Benefits
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Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
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Personal & Professional Development: We invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have β whether you want to become a knowledge expert in your field or apply your skills to another division.
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Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.