[Hiring] Military Commercial Sales Lead @Renfro Brands

Role Description

The Military Commercial Manager will lead our sales efforts within military markets, focusing on military-issued businesses, military exchanges (such as AAFES, NEXCOM, MCX, and CGX), and military trademark licensed products. This role will drive revenue growth through strategic partnerships, sales campaigns, and tailored solutions for military-affiliated business units. The ideal candidate has a deep understanding of military procurement, exchange operations, and unique market needs, with a proven history of building successful sales strategies within similar environments.

Essential Duties and Responsibilities

• Develop and implement comprehensive sales strategies focused on military exchanges and other military-affiliated businesses, identifying key areas for revenue growth and customer acquisition.
• Analyze trends, competitor activities, and demand drivers within the military markets to guide product positioning, pricing, and promotional strategies that align with military customers' preferences.
• Establish and maintain strong, collaborative relationships with key decision-makers and stakeholders within the military branches, including the Defense Logistics Agency, Optional Uniforms, military exchanges, and military-related businesses, ensuring alignment and long-term partnerships.
• Lead sales planning efforts, setting clear objectives, key performance initiatives, and metrics.
• Oversee the development of proposals, bids, and contracts that meet military procurement requirements.
• Work closely with product development, marketing, and operations teams to ensure that products and services meet the specific needs of military customers, are compliant with regulations, and provide distinct competitive advantages.
• Ensure all sales activities and reporting align with regulations, policies, and industry standards.
• Provide regular updates on sales performance, forecasts, and strategic initiatives.
• Lead and direct activity of sales representatives responsible for growing and developing sales to military exchanges.
• May lead or participate in special projects and perform other duties as assigned.
• Adhere to company policies, including attendance and punctuality.
• Communicate with co-workers, management, and others in a courteous and professional manner.
• Conform with and abide by all regulations, policies, work procedures and instructions including but not limited to confidentiality requirements.

Qualifications

• Knowledge of military certifications and purchasing requirements.
• Excellent attention to detail, time management skills, and meeting deadlines.
• Requires effective public relations and interpersonal skills.
• Ability to participate in a team environment to achieve departmental and organizational goals and objectives.
• Ability to work with established deadlines.
• Strategic planning abilities, relationship management skills, and in-depth knowledge of military purchasing protocols and compliance.
• Willingness to travel as required, meet with customers, attend military exchange events, and engage with relevant military personnel.
• Ability to reflect a positive attitude and disciplined work ethic.
• Ability to work collaboratively on a team as needed, but also independently when required with demonstrated experience in being a self-starter.
• High energy level.
• Strong interpersonal, verbal, and written communication skills, with the ability to influence stakeholders at all levels.
• Ability to deal with internal/external customers with enthusiasm and professionalism.
• Must possess confidence, good judgment, energy, and the right personality to work in a challenging environment.

Requirements

• College degree or equivalent combination of education and work experience.
• 8-10 years of experience in commercial sales strategy, with significant experience in military exchanges, military procurement, or government sales.
• Proven success in leading sales teams and achieving revenue goals.
• Must have proficiency with all Microsoft applications.
• Previous military service beneficial.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this position, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
• The employee is occasionally required to stand and walk.
• The employee must occasionally lift and/or move up to 30 pounds.
• Specific vision abilities required by this job include close vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. The employee may be required to work in the manufacturing or distribution centers throughout the company.