Role Description
This is a field-based sales position serving colleges and universities with nursing programs across a defined geographic territory.
The Regional Director, Nursing Education Field Sales leads a team of field-based sales professionals responsible for driving revenue growth, expanding institutional partnerships, and improving customer outcomes across an assigned region. This leader develops and executes regional sales strategy; coaches the team to achieve revenue, pipeline, and adoption goals; and builds senior-level relationships with nursing faculty, program directors, deans, administrators, and other academic decision-makers. The role requires strong leadership, disciplined execution, accurate forecasting, and effective collaboration with enterprise accounts, implementation, training, marketing, product, and customer success teams.
Responsibilities
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Develop and execute a regional sales plan aligned with company revenue, growth, retention, and market-share objectives.
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Lead, coach, and develop field sales representatives through regular field travel, account reviews, pipeline reviews, and performance discussions.
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Establish clear expectations, territory priorities, and accountability for prospecting, opportunity advancement, adoption growth, implementation readiness, and customer retention.
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Build and maintain executive-level relationships with nursing program leaders, faculty, administrators, and institutional stakeholders.
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Guide the team in selling consultatively across the curriculum, connecting educational solutions to program goals, student outcomes, faculty needs, and institutional priorities.
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Ensure opportunities, activities, forecasts, contacts, and account plans are complete and accurate in the customer relationship management system.
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Monitor regional performance, identify risks and opportunities, and implement timely action plans to close gaps.
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Partner with enterprise account managers and other sales leaders to coordinate account strategy, clarify ownership, and deliver a consistent customer experience.
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Collaborate with marketing, product, training, implementation, and customer success teams to support effective positioning, adoption, onboarding, and ongoing use.
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Provide competitive and market intelligence, including emerging customer needs, competitor activity, product feedback, and regional trends.
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Recruit, onboard, retain, and develop a high-performing, inclusive sales team.
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Manage regional travel and expenses responsibly and in accordance with company policy.
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Represent the organization at customer meetings, conferences, industry events, and internal leadership meetings.
Qualifications
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Bachelorβs degree or equivalent combination of education and relevant experience.
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5+ years of experience in field sales, account management, or business development, including at least 2+ years of experience leading sales professionals.
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Demonstrated success achieving revenue and growth goals in a complex, consultative sales environment.
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Experience managing a sales pipeline, forecasting accurately, and using a customer relationship management platform to drive execution.
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Ability to travel regularly throughout the assigned region and attend national meetings as required.
Preferred Qualifications
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Experience in nursing education, higher education, educational publishing, healthcare education, or education technology.
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Knowledge of curriculum-wide solutions, assessment and testing products, digital courseware, and implementation requirements.
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Experience leading a geographically dispersed field sales team.
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Established relationships with nursing education leaders or professional associations.
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Advanced degree in business, education, nursing, or a related field.
Measures of Success
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Achievement of regional revenue, growth, retention, and market-share goals.
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Healthy pipeline coverage, accurate forecasting, and consistent sales-process execution.
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Growth in strategic institutional and curriculum-level partnerships.
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Effective customer onboarding, adoption, and long-term account health.
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Improved team capability, productivity, engagement, and retention.
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Strong cross-functional alignment and timely resolution of customer issues.
Skills and Competencies
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Sales leadership: Ability to set direction, translate strategy into action, and hold the team accountable for measurable results.
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Coaching and talent development: Skill in observing performance, delivering clear feedback, building capability, and addressing performance gaps promptly.
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Strategic account planning: Ability to assess complex institutions, identify decision-makers, prioritize opportunities, and coordinate resources.
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Consultative selling: Strong discovery, presentation, negotiation, objection-handling, and closing skills.
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Nursing education acumen: Understanding of nursing programs, curriculum needs, faculty workflows, student success priorities, accreditation considerations, and educational technology.
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Business and financial acumen: Ability to interpret performance data, evaluate return on investment, manage regional resources, and make sound commercial decisions.
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Pipeline and forecast discipline: Strong attention to data quality, opportunity progression, probability, timing, and risk.
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Executive communication: Clear, concise, and credible written and verbal communication with customers, team members, and senior leaders.
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Cross-functional collaboration: Ability to establish role clarity, align stakeholders, resolve issues, and maintain shared accountability for customer outcomes.
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Change leadership: Ability to lead teams through evolving products, technology, processes, territories, and market conditions.
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Customer focus: Commitment to responsive service, effective implementation, long-term partnerships, and measurable customer value.
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Organization and execution: Strong prioritization, time management, follow-through, and attention to detail in a geographically dispersed environment.
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Digital proficiency: Confident use of CRM, virtual meeting, presentation, reporting, and productivity tools.
Travel
Up to 50% or higher during key selling seasons and lower during semester breaks.
Compensation
$89,600.00 - $157,000.00 USD. This role is eligible for Commission. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location.
Additional Information
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to:
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Medical, Dental, & Vision Plans
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401(k)
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FSA/HSA
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Commuter Benefits
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Tuition Assistance Plan
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Vacation and Sick Time
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Paid Parental Leave
Full details of our benefits are available upon request.