[Hiring] Lead Generation Specialist @Somewhere

Role Description

The Lead Generation Specialist for Creator Partnerships will focus on manual outreach to brand contacts, primarily in the UK, using an in-house AI tool designed to match creators with brands. This role is dedicated to lead generation, allowing the talent team to concentrate on conversations and closing deals.

Key Responsibilities

• Outreach Execution:
  • Use our in-house AI tool to generate creator-matched pitch assets and contact details for target brands.
  • Send outreach emails to brand contacts from team inboxes, using approved templates with light personalisation.
  • Hit daily and weekly outreach targets, ensuring every send occurs during UK business hours.
• Follow-Up and Booking:
  • Run a consistent follow-up sequence on every contact until they reply or the sequence ends.
  • Handle first replies: answer simple questions from the playbook and route anything commercial to the talent team.
  • Book qualified meetings straight into the team's calendars, with a short handover note on each.
• Tracking and Reporting:
  • Log every contact, send, reply, and booked meeting accurately in our tracker or CRM.
  • Send a short weekly summary to the team covering volume, reply rate, meetings booked, and what is and isn't landing.
  • Flag bad data, bounced emails, and tool issues quickly for resolution.
• Process Improvement:
  • Suggest subject line and template tests based on response rates.
  • Help document the outreach workflow for scalability if the trial succeeds.

Qualifications

• At least 1 year in outbound lead generation, appointment setting, or cold email outreach for a B2B company or agency.
• Strong written English: clear, professional, and free of grammar slips in client-facing emails.
• Hands-on use of ChatGPT or similar AI tools, and comfort learning new browser-based tools quickly.
• Experience logging activity accurately in a CRM, spreadsheet, or outreach tracker.
• Reliable availability for 20 hours per week within UK business hours (Philippine evening shift).
• A stable internet connection and a dedicated workspace.
• Typing speed of at least 40 WPM at 95% accuracy.

Preferred Qualifications

• Prior outreach for a UK, European, or Australian client, with comfort writing in British English.
• Experience in influencer marketing, creator partnerships, social media, sports, or entertainment.
• Familiarity with outreach platforms such as Apollo, Lemlist, Instantly, or HubSpot sequences.
• A track record of hitting weekly meeting-booked targets, with numbers to back it up.
• Experience working evening shifts for overseas clients.

Ideal Candidate Profile

• A grinder who enjoys clear daily targets and consistently meets them.
• Accurate at volume, ensuring the right name, brand, and asset go out every time.
• Self-directed, able to work independently while the UK team is busy.
• Comfortable with AI tools and quick to learn new ones.
• Coachable and data-minded, tracking effectiveness and adjusting strategies as needed.
• Reliable, showing up for every scheduled block and communicating changes promptly.

Benefits

• This is the first dedicated outbound seat in our talent division, with potential for more hours and a larger role if the trial is successful.
• Your outreach connects creators with well-known sports and lifestyle brands.
• Opportunity to learn modern lead generation techniques within an AI-assisted outreach workflow.