Role Description
Snapscale is seeking a highly organized and proactive Lead Generation Specialist who can work in a remote set-up to support outbound campaigns, prospect research, and lead qualification efforts. This role focuses on generating and pre-qualifying leads through strategic outreach and AI-assisted workflows, while ensuring accurate tracking, reporting, and coordination throughout the pipeline process. The ideal candidate is detail-oriented, tech-savvy, and experienced in outbound outreach, CRM management, and lead generation processes. This role does not involve direct sales or closing responsibilities.
Key Responsibilities
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Lead Generation & Prospecting
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Research and identify target prospects based on defined ICPs and campaign criteria
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Build and maintain accurate prospect lists with relevant contact information
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Continuously source new leads to support outbound campaigns
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Focus on lead generation and pre-qualification only; no sales or closing responsibilities
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Outreach Execution
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Execute outbound campaigns through email, LinkedIn, and other approved channels
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Personalize messaging using provided frameworks and AI tools
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Maintain consistent daily outreach activity based on defined targets
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Follow-Up & Pipeline Management
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Conduct structured follow-up sequences for outbound prospects
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Track all interactions and update lead statuses in the CRM or tracking system
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Ensure all leads have clear next steps or follow-up actions
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Lead Qualification & Handoff
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Identify and qualify leads based on predefined criteria
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Escalate engaged prospects to the appropriate team member
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Ensure smooth handoff with complete communication history and context
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AI-Driven Workflow Execution
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Utilize tools such as ChatGPT or Claude for messaging, research, and workflow support
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Improve outreach efficiency through prompt optimization and automation
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Continuously refine workflows and outreach processes
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Tracking & Reporting
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Maintain clean and accurate outreach records
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Track outreach metrics, response rates, and qualified leads
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Provide weekly reporting summaries with performance insights
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Marketing & Administrative Support
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Assist with basic Canva graphic creation and minor landing page updates
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Support email campaign execution and outreach sequences
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Assist with meeting scheduling, documentation, and coordination tasks
Qualifications
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Minimum 1 year of experience in lead generation, outreach, sales support, or a related industry
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Experience with outbound prospecting through email, LinkedIn, and similar platforms
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Familiarity with CRM systems and pipeline management
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Experience using AI tools such as ChatGPT or Claude for workflow support is highly preferred
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Strong written English communication and personalization skills
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Highly organized, detail-oriented, and self-driven
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Comfortable handling repetitive outreach tasks while maintaining accuracy and consistency
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Basic experience with Canva and marketing support tasks is an advantage
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Ability to manage multiple tasks and meet outreach targets in a fast-paced environment
Benefits
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Health Maintenance Organization (HMO)
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Competitive pay
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Government-mandated benefits
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13th month pay
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Night differential pay
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Internet allowance
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Yearly salary increase
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Opportunities for career growth and development