Role Description
The Inside Sales Representative (ISR) is a hybrid role designed for a skilled seller and versatile communicator who can pivot between high-volume lead qualification and full-cycle deal execution on small opportunities. You will be the first point of contact for inbound interest, responsible for articulating the value of our FHIR-based interoperability and member engagement platform.
You will play a dual-track role:
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Lead Strategist:
Qualify and hand-off enterprise opportunities to senior sales executives.
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Deal Closer:
Manage the full sales lifecycle—from initial discovery to contract signature—for smaller, transactional interoperability deals with small or early-stage digital health startups.
Key Responsibilities:
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Inbound Lead Management:
Respond rapidly to all inbound inquiries via web, email, and partner referrals. Conduct initial discovery calls to map out the prospect's "fragmentation" pain points.
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Strategic Triage:
Identify leads that should be triaged to senior sales owners. Prepare comprehensive hand-off briefs and create warm handoffs.
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Event Lead Lifecycle & HubSpot Management:
Own the post-event pipeline by managing the ingestion and cleaning of leads from conferences and industry summits into HubSpot. Execute the initial "hot" follow-up outreach, then apply the standard triage process to senior sales executives as appropriate.
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Full-Cycle Closing:
For qualified smaller opportunities, own the entire "deal lifecycle," including pricing, product demonstrations, and final contract negotiations.
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Product Evangelism:
Master the b.well narrative, our solutions, and buyer personas. Explain how our solutions solve market challenges.
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Pipeline Hygiene:
Maintain meticulous records in Salesforce. Ensure no lead is left behind and provide accurate forecasting for your own deal segments.
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Market Intelligence:
Stay current on healthcare trends, including things like CMS interoperability mandates and digital quality measures (dQMs), to interact with leads as an informed company expert.
Qualifications
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Healthcare Acumen:
A solid understanding of the healthcare ecosystem (interoperability landscape and evolving regulatory environment, consumerism in healthcare, payers, providers, etc.).
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Intellectual Curiosity & Critical Thinking:
A natural "thirst for learning" that allows you to master complex health-tech concepts quickly.
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Bias for Action & Urgency:
Operate with a high "clock speed" and proactively drive the sales process forward.
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Agility:
Ability to "size up" a lead quickly and know when to nurture a deal or hand it off.
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Sales Craft:
2–4 years of experience in B2B SaaS sales as a quota carrying representative.
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Communication Mastery:
Exceptional verbal and written skills.
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Tech/AI Savvy:
Proficiency with CRM (HubSpot) and leveraging AI to create efficiencies in everyday sales processes.
Benefits
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Impact: Join a high growth company that is transforming healthcare infrastructure.
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Growth: This role is a launchpad for career advancement.
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Culture: A mission-driven team that values candor, speed, and ownership.
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Competitive total rewards package including stock options, benefits, and incentive pay for eligible roles.
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Target salary range: $130,000 - $150,000.