[Hiring] Head of Sales @Primer.io

Role Description

Lead and Refine Our EMEA Sales Strategy

• Own the go-to-market strategy for Primer’s most mature region, overseeing revenue growth, market expansion, and customer acquisition across EMEA.
• Manage, coach, and inspire a high-performing team of Account Executives, driving accountability and commercial excellence.
• Lead by example by personally owning and delivering on strategic sales targets.

Act as Regional Lead for EMEA

• Serve as the regional lead and senior-most representative of Primer in EMEA, acting as the connective tissue between global teams and the local market.
• Build a strong cross-functional culture by supporting local Primigos across GTM functions.
• Foster alignment, cohesion, and collaboration across the region, ensuring that local insights and opportunities are surfaced to the global leadership team.

Identify and Cultivate Strategic Relationships

• Open doors to high-impact enterprise opportunities, build relationships with executive stakeholders, and consistently deliver value that drives trust and partnership.
• Leverage your analytical and problem-solving skills to understand customer pain points and articulate how Primer uniquely solves them.

Collaborate Cross-Functionally to Drive Commercial Impact

• Work closely with product, engineering, partnerships, and marketing teams to influence roadmap priorities, optimise positioning, and improve customer onboarding experiences.
• Champion customer feedback and regional insights to help shape our product and global strategy.

Instil a Culture of Excellence and Urgency

• Set a high-performance bar with a clear sense of ownership, urgency, and delivery.
• Uphold and champion Primer’s values, fostering a culture of integrity, accountability, and ambition across the region.

Coach and Develop Top Talent

• Identify, nurture, and grow sales talent. Map team members’ strengths to the right opportunities and create clear career paths within Primer.
• Act as a mentor and role model for both your direct team and local Primigos across EMEA.

Qualifications

• 10+ years in enterprise sales, including 3+ years of managing high-performing BDMs in EMEA. Deep experience in payments, fintech, or B2B SaaS is strongly preferred.
• Experience leading a region or market, with the ability to represent your territory internally and externally with gravitas and confidence.
• A track record of defining and executing successful sales strategies that drive sustainable growth.
• Able to build trust with clients, internal stakeholders, and team members across levels and functions.
• Skilled in managing complex deal cycles, navigating procurement, and collaborating with legal teams to close deals.
• Operates as an owner. Comfortable with ambiguity, bias for action, and thrives in a fast-paced, high-growth, remote-first environment.
• A coach at heart. Passionate about team development and committed to building a culture of excellence and inclusion.

Benefits

• Fully remote and globally distributed; and have been since day one.
• Competitive share options.
• Uncapped holiday, with 25 days minimum to be taken.
• Co-working space access across major cities.
• Workations & Company Retreat.
• The best equipment for your role.
• £500 towards your home office setup.
• Generous learning budget.
• Private Medical Insurance.
• A broad set of additional perks and benefits (depending on location).