Role Description
We are looking for an entrepreneurial Head of Sales β Europe & UK to build America & Beyondβs European business from the ground up. This is not a traditional territory-management role. The successful candidate will operate with the ownership and commercial judgment of a regional business head:
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Defining market-entry strategy
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Opening key wholesale accounts
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Selecting the right distribution model by market
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Building a sales organization
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Creating a scalable, profitable regional business
The ideal candidate will bring deep fashion/lifestyle B2B wholesale experience, strong relationships across European and UK retail, and the ability to translate market knowledge into revenue, repeat business and long-term brand growth.
Qualifications
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10β15+ years of B2B wholesale sales and commercial leadership experience, ideally within fashion, womenswear, resortwear, apparel, handbags, accessories or premium lifestyle.
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Proven experience building or materially expanding a brand across Europe and/or the United Kingdom.
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Deep understanding of the differences among major European retail markets and how route-to-market strategies vary by territory.
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Established relationships with relevant buyers, retailers, department stores, boutiques, distributors, agents, showrooms and industry partners.
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Track record of opening meaningful new wholesale accounts and building repeat, profitable revenue.
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Experience building and leading sales teams and managing agents, distributors or representatives.
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Strong command of wholesale pricing, margins, forecasting, commercial negotiations, payment terms and account profitability.
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Working knowledge of European/UK cross-border logistics, duties, VAT and product/compliance considerations.
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Excellent leadership, negotiation, presentation and relationship-management skills.
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Fluent English required; additional European languages are a strong advantage.
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Willingness and ability to travel extensively across Europe and the UK.
Requirements
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Develop and execute the Europe and UK market-entry and growth strategy, prioritizing territories based on commercial potential, brand fit and route-to-market economics.
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Build market plans for priority territories such as the UK, France, Germany, Italy, Spain, Benelux and Scandinavia.
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Recommend the right go-to-market model by territory, including direct wholesale, independent sales agents, distributors, showrooms and strategic partnerships.
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Create annual and multi-year revenue plans, territory priorities, account targets and expansion milestones.
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Build and convert a high-quality pipeline of department stores, specialty retailers, resort and destination boutiques, independent boutiques, e-commerce retailers and other strategic wholesale partners.
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Personally lead senior buyer relationships, key-account acquisition, seasonal selling, commercial negotiations and account development.
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Establish disciplined account segmentation, prospecting, follow-up, reorder and retention processes.
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Grow repeat business and account productivity while protecting brand positioning, pricing discipline and channel strategy.
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Apply strong knowledge of European and UK wholesale buying cycles, retail structures, regional customer preferences, pricing expectations and seasonal delivery calendars.
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Understand the practical commercial implications of cross-border trade.
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Work effectively with finance, logistics, legal and compliance specialists on market-specific requirements.
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Monitor regional competitors, price architecture, distribution models and market trends.
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Determine the sales infrastructure required by market and stage of growth.
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Recruit, appoint and manage sales managers, agents, distributors, representatives and/or showroom partners as needed.
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Set targets, territories, KPIs, commission frameworks and performance expectations for the regional sales organization.
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Own regional sales forecasting, pipeline visibility, revenue performance and commercial reporting to U.S. leadership.
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Provide recommendations on European warehousing, fulfillment, distribution and customer-service infrastructure as the business scales.
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Provide actionable feedback to design, merchandising and leadership teams on products, categories, colors, prints, silhouettes and price points.
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Recommend the European and UK trade shows, showrooms, buying events and industry networks most likely to generate qualified wholesale business.
Benefits
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This position will serve as the commercial leader for America & Beyondβs European expansion.
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The right person will build the market, create the relationships, establish the team and infrastructure, and develop Europe and the UK into a meaningful long-term growth engine for the brand.